Facebook Ads Hack For Better Leads

Facebook almost makes a mini lookalike audience for the first few people that click on the ad. If you're telling Facebook, hey, I want to lead, it finds that first lead or finds that click, Facebook's like, boom, we got you that lead, we're gonna go find other people just like that first person that clicked to continue to become your leads, because it seems like we have something that works. Now, that's both a good thing and a really, really bad thing. In some cases, it's a double-edged sword. So what can happen is let's say you post an ad, you get that lead, and the first lead isn't really good quality for you, they're just not the best fit.