Use conditional logic to send two separate Facebook pixel events from the same landing page: a generic "lead" event and a "qualified lead" event. This lets you run two campaigns optimized differently, then shift budget toward qualified leads as they increase while keeping a volume campaign running if needed.
However, you should actually be setting up some kind of conditional logic. So only the best of the best people are the people that are firing this event to send back, or else you're just going to muddy the waters. And Facebook doesn't really know the difference between qualified and not unless you define it. So you have to define it or else you're not going to be in control of who's qualified and who's not. So what I like to do is I'll actually set up 2 events. One of them maybe is a lead. And the other one would be like a qualified lead, right? And let's just call the lead just a lead event. And we'll call the other person an application being submitted, right? So now what you can do is the same ad is sending people to the same landing page. Some of those people are going to be qualified, like in this top event here, but other people are going to be unqualified and just a lead here. You can send both of those events back. But what's gonna end up happening is in your ad account, you're gonna have 2 campaigns. One campaign is gonna be optimizing for your qualified lead event, right? Which you'll choose here. And then the other campaign will be optimizing for just your normal leads. Now, once your qualified leads take over the normal leads, you can shift all your campaigns over. Maybe you do want volume and you're okay with paying a little bit less and having more leads available so your team can do something with them, but you'll just wanna keep that in mind.
