Meta's algorithm works best with broad targeting and minimal interest filters, not narrow audiences. Strong creative matters more than detailed targeting parameters. Focus on testing fresh ads and let the algorithm find your customers.
The next one is that you're targeting too narrow. A lot of people love to look at the different audiences that you can target inside of Facebook. And the truth is what's working the best for us is just broad. You'll see these campaigns here, a lot of them are pretty broad, or we'll maybe add 1 or 2 interests in here, but they're very broad interests and our audience sizes are very, very large. You don't wanna have 47 different interest targets stacked on top of each other because you're just handcuffing the algorithm. Meta's AI is a lot better at finding your customer than you are. It has more data than you'll ever have. So make sure that you actually have really strong creatives that are really speaking to the ideal target avatar, because the audience in the detailed targeting section is not really what's controlling that. It's more so the creative. So go broad, let the creative do the heavy lifting. And that goes back to the previous kind of note is that you need to have someone that's actually producing and testing new creative constantly.
