Facebook often shows your ads to the wrong people because of how it optimizes from your first delivery. Learn how to set up targeting and creative from scratch across Facebook, Google, and other channels to reach qualified leads instead.
Do you find that Facebook is targeting the wrong people and driving the wrong people into your business? Well, there's a couple of reasons why that could be happening, and I want to show you how to remedy it, um, and how to actually get and attract the right kind of clients into your business, not only from Facebook ads, but from Google or any kind of paid advertising. So I'm going to go through here and actually create a full campaign from scratch and show you what's the best way to make sure you're attracting the right kind of people into your business. Now, as a quick background, Facebook works off of something called initial conditions, which can be a really, really great thing. And it can also be a really, really bad thing. So basically all it means is when you post an ad for the first time, Facebook's going to deliver that ad to a certain person. So when you post that ad for the very first time, depending on who sees it and then who clicks it, whenever you get a click, Facebook's like, okay, great. We got a click on this ad from this person. Let's go find more people just like that.
