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Fix High Frequency in Facebook Ads Quick Tip

19 Aug 2024 · 1 min

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0:31

In this short tutorial, the presenter explains that a common cause of high ad frequency in Facebook Ads is the default placement settings, especially the inclusion of Audience Network. To resolve the issue, they advise advertisers to edit the ad set’s placements, switch to manual placements, and deselect Audience Network. By doing so, the ad’s frequency will drop, preventing over‑exposure to the same audience. The tip emphasizes that many advertisers overlook this setting, so checking placements in Ads Manager is a quick fix.

if you have a high frequency inside of your Facebook ads, the easiest way to fix it is by changing the placements and removing Audience Network. If you do that, your frequency will be fixed. And it's a very common mistake that I see people miss. It's not even that they're meaning to make the mistake, they just don't know to choose that option. So when you're here in the Ads Manager and you're building your ads out, you wanna make sure you scroll down here to placements and you wanna hit edit and manual placements.