Turn on manual placements in Facebook ads and remove underperformers like Audience Network and Messenger. Keep Facebook Feed, Instagram placements, and the Right Column, which most people underrate. You'll get cheaper conversions by cutting the placements that don't work.
Next one is something that I don't see enough people talking about. It's actually the placements. So I think if you go in here and you go to manual placements, tweaking some of these a little bit can actually drive really strong results. I usually like to get rid of Audience Network and Messenger. And the other thing you can do now is get rid of search results, in-stream ads. I'd keep those and I basically keep like the top ones. So like Facebook feed, profile feed, same thing with Instagram. Yes, I get rid of Marketplace. I'll keep video and right column. Right column is super underrated. I'll keep Explore and Explore Home, but I'll get rid of Business Explorer.
