Focus on unique outbound click-through rate versus overall CTR to spot gaps between creative and copy. If people click but don't convert, your hook promised something the message didn't deliver. Close that gap and you get better leads.
One of the easiest ways to optimize your ad campaigns and actually get higher quality leads, because I'm sure this is a thing that you've heard from clients or you want to do for yourself, you want higher quality leads, right? Well, the easiest way to do that is to look at one metric, and it's called the unique outbound click-through rate. If you compare that to the overall click-through rate, you're going to see where the gap is and where you can close that gap between the creative grabbing the attention and the copy, the hook, the message angle actually delivering that promise that you're promising them in the creative and getting a higher quality lead through. So I just posted a full video about this as well on my channel. Check it out. And if you're seeing this weeks later, it's probably still on the channel. Check it out. It's gonna be a really easy way for you to optimize and get higher quality leads from your marketing campaigns.
