Upload your customers from the holiday window before and after Black Friday to Meta, then use their lookalike audience for your Black Friday ads. This targets shoppers most likely to convert during peak season.
Here's a really easy Black Friday hack for you if you're planning on running any paid ads. So if you ran any ads last year or any buyers that you had over the last year between like a week or two before Thanksgiving and then a week or two after, even just throughout the whole holiday season, upload all those buyers into Meta as a buyer lookalike list. And then what you could do this year is target that lookalike list. And Facebook, what they'll do is they'll look at all those buyers from like pre-Thanksgiving all the way through Black Friday and afterward from whenever you uploaded, and they'll find people most similar to them. This is a really easy hack you can do. A lot of people don't think about doing like that specific of a list, but it's a great way to get the best buyers to see your ads on Facebook during this time. Try it out.
