Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

High CPM's on Facebook Ads? Do This

21 May 2024 · 0 min

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0:14

In this video segment, the speaker cautions advertisers that using sensational, click‑bait language or unrealistic guarantees in Facebook ad copy triggers platform penalties, resulting in higher cost‑per‑thousand impressions (CPMs). The advice is to avoid overly dramatic claims and click‑bait phrasing, as Facebook’s algorithms will penalize such content, inflating ad costs.

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