Nicolas Korvessis ran two Facebook ad campaigns for his workshop. The first spent $1,100 for four sales at $290 each. He pivoted with a weird creative of himself holding a book on his head, spent $600, got eight sales at $45 each, and turned it profitable.
Here's exactly how not to run a successful Facebook ad. So I've been promoting workshops for myself. This is my money that I'm spending. So money where my mouth is for any clients that I work with or people that I tell to run paid ads, I do it for myself. But what we've done is we've had these, this funnel running before it was converting pretty well. So I know the funnel necessarily wasn't the problem, but I launched these ads on March 27th. You can see that right here. And we spent $1,100. We got 4 people to buy. for $290 a purchase, that's horrible. That's really, really bad. Now what would've been a horrible idea to do is to stop everything, stop testing, and go back to the drawing board. And I couldn't do that because A, this thing that I'm running for is live and people are attending and I gotta keep pushing it. And B, I knew that the funnel wasn't the problem and something else was wrong. So what I did literally this Thursday, I ran a brand new ad and I'll show you exactly what it looks like. And we spent $600. You can see I've got this one is off now and just this one's running. We now got 8 sales at $45 a purchase, which A, is profitable on the front end, which is amazing. And B, even though I spent a little bit of money kinda testing and seeing what didn't work, I now know what does work. And those people that bought will still end up coming to my thing and it'll maybe be profitable. The ad that worked is me with a book on my head. Which is just awesome. So if you just put yourself out there, you test, and you don't give up, you will find the ad that works. The way not to run good ads is to not try something different, to not push yourself and get a little bit outside of your comfort zone, because the second you do, that's where you'll find success, and it'll all work out in the end. If you want to learn how to run profitable ads for your business so you never have to rely on someone else to run your ads, comment flow down below, and I'll send you exactly how to get it done.
