How To Generate FREE Customers Using Paid Ads (Facebook Ads, TT Ads, YT Ads)

In this video, I wanna give you a really simple breakdown on how we've been able to generate over 2,000 new customers and leads totally for free using a really simple method. So I'm gonna go over kind of the philosophy and the framework behind it. Then I wanna show you the one thing inside of the Ads Manager that's allowed us to test a lot of things quickly to get better results. And you can actually take these same strategies and use them in a different kind of method. So even if you're not using this exact method to generate the leads or customers, The testing that I'm going to show you for the Ads Manager is going to be able to be replicated business to business, objective to objective. So first things first, with my somewhat okay handwriting, I want to kind of show you the structure of how this thing actually works. So most— ignore all this random stuff— most businesses, this is kind of the funnel that they have to generate new customers. So Most business owners, what they do is they spend a little bit of money up here. They will deliver something for free. They'll give some value, they'll pitch, and then they'll get a customer. Now, what happens in most cases with businesses doing this is they'll spend, let's say in this case, $2. They give something away for free. They give some good value, they pitch, but they end up getting a customer and it's about break-even. Sometimes they'll make a little bit of money. Sometimes maybe they'll lose some, but in most cases it ends up being around breakeven. And doing it this way is great, but the problem is you're breakeven and you only in some cases end up with like a 2-star customer, right? You don't end up with the best of the best customer because the process that you took them through is just to get them to the pitch. All this stuff usually is just flab and it just rushes people through the process just to get them to pitch as soon as you possibly can. So the better way to kind of go about this is to go about it this way. So what you do instead is you should teach, give a ton of value all for free, whether that's on your email list, podcast, YouTube, social media, it doesn't matter. You want to teach and give value in some way, shape, or form. Then you should take people through 2 different processes at the end of the day, a free side and a paid side. So Let's say you take them down the pay side. So paid, what you're gonna do is you're gonna offer something fairly cheap, anywhere usually for like $97 or less. And with this paid thing, you wanna make sure that you give 'em results. You wanna build goodwill and you wanna build trust. Super important, important to do that on this paid side. If, if they're paying you a little bit of money, then you could do the free side as well. But free is not just the sake of being free to get them to the pitch. You really wanna make sure you hit these 3 things on the head with the free thing that you're giving them. So make sure it's simple. Once again, build trust and make it really tactical. Make it something that they can implement very easily without really needing to think about it or tweak too much. I'd recommend doing both of these things. And with the strategy that I'm really referencing here for a couple of our partners, we do both of them, but we really lean in heavily to the paid strategy. We basically run ads to a super cheap offer, $97 or less. And we will basically liquidate our ad spend on this kind of playing field right here. So if we go back up to this one right here, here, you're spending money to have them go through the whole funnel, and then you end up with something. We're basically cutting in the middle here, giving them value, either free or paid. I really like the paid version. And say you put $2 in, you're breakeven At this point, you haven't even gotten a full customer just yet. But what you'll end up doing is you'll then take that, take them to your normal process, right? And the screen kind of cut off. But the idea is that once they've kind of gotten results, you build goodwill, you build trust, it's tactical. Then they're gonna become a 5-star customer because they've consumed a little bit more content from you. And they're usually gonna pay you a little bit more as well because they've already paid you a little bit. A lot easier to sell a current customer, someone that's already paid you money, than it is to sell someone that has never paid you before. So both of these ways are amazing strategies. And really the concept is on this right-hand side here. Teach, give value, have them pay for something really cheap, not just for the sake of paying it, right? You're paying to qualify them. You're paying to make sure that they're actually serious about the thing. Helps offset advertising costs, of course. And they're a little bit more committed as well. And make sure the thing is really, really valuable. Like a lot of people try to skimp on that value. Don't. If you're selling something for $97, it should be worth like a $2,000 course and not just for like marketing purposes. It should be something amazing. You want to overdeliver here. It should be uncomfortable. You know, the product that you've picked is right for the strategy when it's uncomfortable and you're like, oh my gosh, I don't know if I should be giving this much away. You know you picked the right thing. So let's say you've picked your product. Let's say you've got kind of your funnel set up, super simple. You're selling this low-ticket offer and you start running ads for it. What's the best strategy to actually, on the media buying side, to make this thing work as effectively as possible? And it really comes down to one thing, and that's creative testing. We found that creative testing is the absolute best thing that you can do to guarantee results for yourself when you're running ads like this. So what we like to do actually is we have this creative tracker here, and we will track every single creative that we're testing at any given moment, track things like starting budget, um, cost per link click, ROAS, if it's a winner, if it's a loser, what type it is, when we launched it, so we can see, okay, how long has it been running? How much money has it spent? Is it profitable? Is it a winner or not? And I would recommend for things like this, testing anywhere from 10 to 15 creatives every single week. You just need volume at the end of the day. And the best way to get as many results as you can in the Ads Manager is testing more creative. It's the first thing that they see when they're scrolling. Sure, copy, headline, some of the media buying tricks like CBOs and some other stuff that I've talked on this channel will definitely help, but creative testing, we've noticed, is super important. With an offer that we've been working with one of our partners, we this past week generated 300 sales customers for completely free. We actually were profitable in generating 300 customers, which is crazy. And then those customers will be upsold into something else, which is great. So that's kind of the creative testing, like overarching what I want it to look like. Now let me give you a really quick breakdown on Ads Manager, like structure. And what I actually want this to look like when you're setting this thing up. Okay. So when you're setting this up for the first time, here's how I would recommend setting everything up. Um, 2 ways to do it. I'd recommend following this first way that I'm going to show you here, which is one ad set. You set it up anywhere from $40 to $70 per day and one ad inside of that ad set, right? Super simple. One ad set, one ad. That's it. If you're doing it this way, make sure that you do multiple of them, right? You're gonna basically, if you're doing 10 creatives, you're gonna have 10 different ad sets within one campaign. Each ad set should only have one ad, right? That's a really good way to do it. You can very much control what's going on. However, you're gonna spend more money. So I think another really, really great way to do this is if you kind of do it this way, where you had one ad set, but within that one ad set, you're testing at least 3, no more than 5 creatives. And this tends to work really, really well on top of everything, because if you can test for $70, 3 creatives, you're gonna get a lot more data quicker versus trying to split that $70 between 10 creatives individually. You're gonna test a lot. Now, the downside to that is if you're testing all 3 or 5 creatives in one ad set, you're not gonna have full control over the budget. Whether, you know, $60 a day goes to one and $10 a day goes to another. You won't have full control if all $70 gets divided equally between all 3 to 5 creatives. It's just a risk to take. I think it ends up working a lot better. Facebook only tends to put money towards something that's working. We found that in cases, say you have 3 creatives inside of that one ad set, and I'll go back to this. Let's say you have 3 creatives inside of that one ad set. If the first, say all 3 of them at first get a couple cents and maybe each get a dollar, if Facebook sees creative 1 doing a lot better than creative 3, it's gonna start to put that money towards creative 1 and forget about creative 3. Even with only a dollar, if it's not getting those initial conditions, which is what Facebook runs off of, it's gonna start to pour into that. We've actually separated. So we've had a time where we did put 3 to 5 creatives in one ad set. Not all of them got enough spend. So we're like, hey, the remaining 4 that didn't get enough spend, let's pull those out and let's put them in like individual ad sets to see how they work. They all ended up losing, which is super surprising. And it makes sense. Facebook's kind of judging everything off initial conditions. So a little bit of media buying stuff there. I hope this makes sense. I would really, really recommend thinking about it now before the new year. What's something that you can offer $97 or less that builds a ton of value that meets kind of the