Nicolas Korvessis shows how to boost Facebook ad sales by running your purchase campaign alongside a duplicate engagement campaign. The engagement version accumulates likes, comments, and shares that create social proof, reinforcing your sales message and giving people more reasons to convert.
So I'm gonna use the example of sales, cuz I think most people, you're either having an e-commerce store or maybe you're a coach or consultant and you're selling a low-ticket offer. You may also be booking calls or getting leads, but I'm just gonna use sales in this example. And we could do the same thing for really no matter what business you're in. But if sales is my primary category and I'm optimizing for a purchase at the end of the day, that's the big thing that I'm optimizing for. How can I support that with other objectives? A very easy way to support this is to take the ads that you're running in sales, click an engagement campaign, and whether they're a video or whether they're a picture, you'll either choose post engagement if it's an image, or you'll click video views if it's a video. And what makes this so powerful is you can take the same ad that you're running in the purchase campaign, take it, plug it into a video views or a post engagement campaign with that objective, and just rack up engagement, views, et cetera, on that same ad.
