Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

How to leverage text only ads and drive more results in your marketing

18 Aug 2023 · 1 min

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In this segment, the presenter explains a practical workflow for improving ad performance by analyzing successful text‑only ads—specifically Blump Post ads—to identify the copy elements that resonate with audiences. He demonstrates how to extract that copy and embed it into more visually striking creatives, ranging from bold, text‑heavy designs to minimalistic layouts. The core recommendation is to focus on testing creative variations for effectiveness rather than adhering strictly to brand guidelines, emphasizing that performance should trump brand consistency during experimentation.

Chapters

But you can see how we can take a picture or a creative like this, figure out what people actually want, what they're looking for, the things that they're resonating with. We take that and then you can plug it into a creative like this that looks a lot cooler, a lot more eye-catching. It's maybe something that people would be drawn to a little bit more, right? Even this one, a little bit more text-based, but once again, it started off as a Blump Post ad, right? These ones, all these are some of our ads. The copy once again was pulled from a Blump Post ad, but now we put it in a cool creative like this. Even something like this, right? Not much text, very minimal, but it was pulled from that Blump post originally. So when you look at testing creatives and you're looking at launching things, don't make them on brand just for the sake of being on brand.