Increase daily budgets by 10-20% for ads hitting your cost-per-sale target. One tactic: temporarily double a high-performing ad's budget mid-day to capture more sales, then scale back down. An example ad spent $158 for 7 sales at $22 each.
I like to increase ad budgets between 10 to 20% per day, as long as they're performing well. However, what you can do is something called riding the wave. And I'll show you an example here inside of this ad account. Let's say today, I've got an ad that is doing really well. So this one at the top has spent $158 and it's gotten me 7 sales, $22 a sale. That's crushing it. What you could do is now take that and double this budget. I won't double it, but I'll do close to doubling it and ride that wave for the rest of the day. But the important thing is at the end of the day, to make sure you turn it back down to only 10, 20%. That's the only time I would maybe bump the budget that high is sometimes Facebook is finding a lot of opportunities for you. Ride that wave and get it to work.
