Three practices keep Facebook ads from getting rejected. First, write copy in first person ("I have back pain"), third person ("Susie has back pain"), or neutral ("back pain sucks") to avoid triggering compliance filters. This narrative-perspective rule is the foundation of avoiding account bans.
There are 3 things that I'll do to make sure that I never get rejections or bans inside of my Facebook ad accounts. Here are what they are. I will always write my copy, my creative, film my videos either in first person, third person, or in a neutral statement. Easy way that I like to explain this is through back pain, through a— if it was like a chiropractor or something like that. So first person would say that I have bad back pain. Third person would say that Susie has bad back pain. And a neutral statement would be back pain sucks. If you write your copy or have your creatives set up in this way and written in this way, you're rarely gonna deal with compliance issues.
