In this short instructional video, the presenter shares a straightforward Facebook ad scaling method that relies on bid capping. The workflow begins by identifying 4‑5 high‑performing ad creatives (winners) that meet a target cost‑per‑acquisition (CPA). These winners are moved into a dedicated campaign where each ad set is assigned a slightly different bid cap (e.g., $29, $30, $35, $40) to give Facebook flexibility in finding the optimal spend. A generous budget is allocated to ensure the campaign can spend fully. The presenter showcases real results: over a month the campaign delivered 584 purchases on $20k spend at ≤ $35 per sale, and cumulatively 770 purchases on $28k spend at $36 per sale, demonstrating consistent profitability. He emphasizes the prerequisite of having multiple strong winners before applying the method. At the end, he offers a cheat sheet covering four (or five) critical Facebook metrics—cost per link click, link click‑through rate, CPM, and overall click‑through rate—explaining how these KPIs help diagnose bottlenecks and improve performance. Viewers are invited to download the cheat sheet via the video description, join the community, or contact the creator directly.
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How's it going? And in this video, I want to share a really simple Facebook ad strategy that'll allow you to scale your campaigns once you found some really good winners. Now, this example is going to be really easy to apply to things like ecommerce. If you're selling a low-ticket offer, or if you're really just selling something on the front end, you can absolutely do this with more lead generation campaigns. But I think that everyone in business should have some kind of a low-ticket offer. Or something that can offset ad spend. So this strategy is really meant for that. And I wanted to share it because it's been working so well for us in the past few weeks. And it really just comes down to bid capping. So the idea is, is once you've tested a lot of different things, copy, creative, audiences, and you found some ads that are performing very, very well at your allowable cost per acquisition, you then want to take those ads and put them into a specific bid capping campaign. Now I've talked about other ways to do this on my channel through things like the Bully Method, which is similar, but this is just using straight up bid capping to your advantage. So how you want to set it up is once you get your ads that are actually working and they're performing well, you want to start to drop them into a bid capping campaign. So the easiest way to do that is to pick at least 4 to 5 winners. You want to start with at least 4 to 5 winners, take all of them, put them in one campaign, And then set that bid capping on each one of those at slightly different variations. So if you're willing to pay, let's say $30 per sale, I would set a few of the campaign or a few of the ad sets at $30. I'd set some at $29 and I'd set a couple more at like $35 or even $40. Give that range so Facebook can kind of pick and choose. It'll end up coming down really, really well. And then you want to make sure that you give the campaign a lot of budget. One of the hardest things you're going to find is actually getting the campaign to spend. And it comes down to making sure that you actually give it the budget. That it really, really needs. So in this case right here, we've got this one. I'm keeping everything at sub $35. So some are at $29, some are at $34, but I don't have any of them above $35 a lead or a purchase. And you can see how amazing this has been working all in all as a whole. Like you can see this one right here for the entire month, we've consistently brought in purchases at $34 or less. Across the board, right? 584 purchases, $20,000 in spend. This is a really profitable campaign and it stays like that very, very consistently overall for the lifetime of it. We've spent around $28,000 and there's been 770 purchases, $36 a sale. So really, really good. It's a super simple way to set up your campaigns. Once again, you should only do this if you are finding at least 4 to 5 winners across the board on all of your other ads. Don't do this until you have at least 4 to 5 strong winners in your other ads. Then you can put them in something like this and you can put different bids per each ad set to see which one kind of gets you the better results. So let me know if this helps. This is a really short and sweet video, but I wanted to share something that's really actionable and that's very easy for you to implement. And the last thing I want to share is this cheat sheet of mine. Um, I have a lot of people that ask like, what do the different metrics on Facebook mean? How do they work? So if you check the description below, there's a few ways you can get access to it. You can join our community, or you can just reach out to me directly and I'll get you this cheat sheet. But the really good thing that I think everyone needs to look at when they're managing Facebook ads especially is these 4 KPIs, maybe even 5. These 4 KPIs are super important, and they're gonna give you the exact kind of outline you need when you're managing the ads, and it'll help you make decisions a lot faster. Right? Your cost per link click is super important. Your link click-through rate is very important. CPMs and link click-through rate. So click-through rate and link click-through rate, those are both super important. All 4 of these really drive most of the results in your ads. If you have a bottleneck, these are the things that are gonna help you solve that bottleneck. If you don't have a bottleneck and you're doing well, these metrics are gonna help you to perform, make your ads perform a lot better. So check out this cheat sheet below. I hope you enjoyed this video, short and sweet, but I wanted to get some value out there because we're seeing something working. Very well in the past few weeks with this campaign, and I wanted to make sure to share it with you guys. So if you need anything else, comment below, let me know if you have any questions, and I'll see you in the next video.
