I let AI rewrite my ad hook — 42% hook rate
6 Aug 2026 · 0 min
0:15
In this brief video excerpt, the speaker presents ad performance data showing that an ad's hook rate increased dramatically—from 24% and 29% in the previous week to 42%—after the hook text was rewritten by the AI model Claude. The new hook was swapped into the ad in just four minutes, and the speaker emphasizes that no other changes were made, highlighting the immediate and measurable impact of AI-generated copy on engagement.
