After spending $200k on ads in two months, one marketer learned to run just three to five campaigns at once, test creatives and audiences relentlessly, and use bid caps with Campaign Budget Optimization to scale without raising costs.
I've spent $200,000 on ads in the past 2 months, and I want to share with you some useful tips. The first thing is that you only really need between 3 to 5 campaigns active at any given time. Facebook and a lot of the ad platforms are pushing for a simplified structure, so the simpler you have things, the better your results will be. Creative and audience testing is an absolute must. We tested tons of different creatives and tons of different audiences to find the best winners. You've got to make sure you're testing consistently. And finally, if you really want to scale, make sure you're using bid caps and CBOs together to get the best cost per result you possibly can at a consistent rate. Like and follow for more ads and marketing tips.
