Learn the three parts of an effective Instagram ad: the hook that stops the scroll, the body that keeps attention, and the CTA that drives action. Image ads often outperform video when these elements are done right.
Let's get right into it. Now, before I actually talk about the creatives themselves, I wanna break down the core elements to a creative and what actually makes them work. And most of the time, people will really focus on these 3 things, the hook, the body, and the CTA. And at a high level, these are definitely true. With these, they'll kind of apply them into 2 primary ad categories, static ad, Excuse my handwriting, but a static ad and a video ad. And although most people are gonna push you towards video, you'll see momentarily that all 4 of these ads are actually image ads that are crushing. These same concepts can be applied to both images, static ads, so carousels, memes, whatever it is, and video ads as well.
