Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

Importance of Retagetting in Ad Manage | Nicolas Korvessis

18 Jun 2023 · 1 min

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In this brief talk, the speaker emphasizes that many business owners treat retargeting as a checkbox rather than a strategic tool. He outlines a purposeful approach: first, define a specific objective for the retargeting campaign (e.g., leads, sales, follow‑ups); second, use the business’s own social‑media content to retarget prospects, keeping the brand top‑of‑mind and encouraging conversion. The overall message is that retargeting should be implemented with clear goals and a deliberate strategy, not merely for its own sake.

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So many business owners think about using retargeting in their paid ads strategy, and retargeting is a really great thing, but I think a lot of people will use retargeting just to tick off the box to say that I'm retargeting people, right? But they're not actually using it for a purpose. So here's how I like to implement retargeting for my partners and ourselves. So when you're starting to do retargeting, the first thing I want to do that I always recommend you to do is to look at what specific objective do you want to accomplish with it. Do you want more leads? Sales, purchases, follow-ups. What do you wanna specifically accomplish from your retargeting campaign? The next thing I'd recommend setting up and actually how to do it is use your social media content. If you're posting content online, that's the thing that you wanna retarget people with because if you can get them into your brand and you get more time on brand with that potential prospect, they will come to you. That's really one of the best things and the best ways that I've seen to use retargeting, and it's not just checking off a box to say you did it. It's actually with a clear purpose and a very clear strategy that works.