Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

Infinite fb ads with this creative system

14 Aug 2026 · 1 min

Watch on YouTube

0:30

In this brief presentation, the speaker outlines a creative system for producing a large volume of Facebook ads. The system is built around two core stacks: a stack of angles (different messaging perspectives) and a stack of styles (visual or creative formats). By dedicating each week to generating 10‑20 new hooks—specific pain points, outcomes, or ideas drawn from ideal clients—the creator can apply each hook across every angle and style. This combinatorial approach yields a multitude of ad variations, including image ads, video ads, and user‑generated content (UGC) ads, enabling scalable ad creative production.

will have 2 big groups, a stack of angles and a stack of styles. And if you just work on every week creating 10 to 20 new hooks and new ideas for ads, you can then apply them to these different angles and these different styles to get a ton of different image ads, video ads, UGC ads, whatever it is. So I think it's really important first, once you have some hooks and you have some new ideas, maybe some problems or pain points or outcomes from ideal clients, apply that towards every single one of these angles.