Nicolas Korvessis breaks down Facebook and Instagram ads by business size. Start with engagement ads promoting your best organic posts to build followers cheaply. Once you hit six figures in revenue, move to DM ads that cost under $10 per lead and let you sell directly in messages.
Let me give you a step-by-step process so you can start leveraging paid ads, whether you are just starting a company or you're running a 7-figure empire. The easiest way to start leveraging paid ads, if you haven't even been using them before, is to start off by racking up engagement. Start sending people to your profile, start trying to get new followers, and start to throw your organic posts that are working the best into the ads manager on the backend and get more of those followers, engagements, et cetera. That's a great place to start if you're just starting off. And your business is young because it gives you a very inexpensive way to attract more people into your business. Now let's say you're starting to do some good stuff. You're maybe at 6 figures a year and you want to really start to leverage paid media to the next level. Well, a great way to do that is to run DM ads. Get people to direct message you on Instagram or Facebook. Talk about what you can offer them. Talk about how you can help them. And it's a really great way. Once again, very cheap. You can usually get someone to message you for around $10 or less. It's a great way to talk to them, get to know them, and get some sales in for your business. The last way to actually really leverage paid ads is—
