How one advertiser cut CPM from $124 to $71 in a month while spending more and lowering acquisition costs. The culprits: creative fatigue and audience saturation. Simple fixes you can apply today.
If you're struggling with high CPMs inside of your paid ads, I wanna show you how we took an account from $124 CPMs down to $71 CPMs in just about a month using a few very simple tactical things that you can implement today inside of your ad account. Now, this was a really, really big shift, but really simple change that we made inside the account that I think a lot of people are missing. So like I said, we went from $124 CPMs We actually ended up spending more money as well. We spent $10,000 that month when we were doing around 124 CPMs. And then we actually bumped up spend to 16 grand, lower CPM, lowered our cost per acquisition, boosted our profit, and we saw really, really great results. So let me just show you exactly what we did so you can implement the same thing inside of your ad account as well. Awesome. So, 2 things that happen here. CPMs don't just spike randomly. Usually at launch, sometimes you're gonna see that your ads will just naturally have a higher CPM. And sometimes that could do with just you not having enough data, the kind of offer that you're promoting, the domain or the URL, or what your landing page is saying. But if all that stuff is kind of good to go, there's usually 2 big elements that you should look at. One being creative fatigue and 2 being audience saturation.
