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In this short YouTube segment, the speaker stresses that sales growth hinges on direct, one‑on‑one conversations. By running low‑budget engagement campaigns that encourage people to send direct messages on Facebook or Instagram, a business can increase the number of personal interactions, pitch products directly, and share special discount links. The approach is positioned as a cost‑effective way to use spare time to build relationships, understand customer pain points, and ultimately boost sales without heavy advertising spend.

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