Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

Pokémon and how you can use it to grow your business and get more lifetime customers.

7 Sept 2023 · 1 min

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1:01

In this short talk, the speaker advocates for applying the Pokémon "catch them all" principle to business loyalty and retention strategies. By treating products or services as collectible items, companies can create gamified, tiered reward systems that motivate customers to engage repeatedly and aim for higher levels. The speaker cites ClickFunnels as a real-world example where users are incentivized to stay subscribed to earn awards, and suggests that businesses can design similar level‑based rewards for both new and long‑term clients, fostering a common goal and increased lifetime value.

Chapters

You should model Pokémon for your business if you want to keep customers for a longer time. Let me tell you what I mean. So Pokémon has the whole concept of you've got to catch them all. People that like these things, you want to, want to be able to just get all of them, right? You want to catch every single Pokémon card, you want to grow your collection, and you want to start to build kind of like database with them. This is a great concept that you can take into your business, and another business that actually does this in reality is ClickFunnels. With ClickFunnels, you want to stay with that platform so you can actually win the awards and win all of the awards. But the only way to do it is by continuing to pay ClickFunnels. And there's lots of other businesses out there that when you reach certain levels, you get certain rewards consistently. I think it's a really good idea to start building some gamification into your business, whether it's for your clients, your long-term clients, or even clients when they start off. And you can say, hey, once we hit these levels, you get rewarded with these things. I want you to hit the level, you should want to hit the level, and it gives a common goal to work towards. So start modeling Pokémon.