Nicolas KorvessisChief Executive Officer, Scale Lab · CEO Of Scale Lab 🧪 Scale Your Business With The 'Pyramid Of Growth' See how it works below! 👇

Secret to Lowering Ad Costs and Boosting Results Unleash the Power of Data

8 Aug 2023 · 1 min

Watch on YouTube

0:43

In this short video, the speaker explains that lowering ad costs does not simply mean spending less money. Instead, he recommends setting a fixed one‑month budget and sticking to it, even if early performance seems poor. By maintaining or even increasing spend initially, advertisers feed more data to platforms like Facebook, YouTube, and Google, allowing their algorithms to learn and optimize, which ultimately drives down cost per result. The speaker advises against lowering the budget or turning off under‑performing ads during the learning phase, emphasizing that ad performance is fundamentally a data game.

Chapters

You can lower your ad costs by spending less money, right? How are you gonna lower ad costs? Spend less money. It doesn't necessarily mean that you should be spending less money though. In some cases you will get better results faster and help optimize the algorithm by spending more money upfront. So a really good way that I like to do things is set a very specific budget for yourself for 1 month and stick to the budget. Don't raise it. If things are not working, do not lower and do not turn off the ads. Let it gather data because the more that you start to run ads and the more you do spend to it, the cheaper your costs will become because Facebook or YouTube or Google is optimizing with the data that they're getting. It's just a data game. And if you can feed more data to the system, the better results you're gonna get. Super simple video here.