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Spy on what other advertisers are targeting with this 👀

14 Apr 2024 · 1 min

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0:51

In this brief walkthrough, the presenter demonstrates how to inspect a Facebook ad’s targeting settings using the platform’s ad preview tools. By opening the ad’s details, they reveal that the advertiser is targeting users interested in personal‑development figures such as Lewis Howes and Brendan Burchard, has set the age range to 18 and under, and limited the primary location to the United States. The speaker also points out that Facebook’s “Your Activity” section shows additional signals—like prior interactions with ads about marketing, business solutions, and health & wellness—that influence why the ad is being shown. The demo highlights how quickly these targeting criteria can be uncovered, offering marketers a way to spy on competitors’ audience selections.

Chapters

And you can see here that the advertiser has chosen to show ads to people who may have had interest in Lewis Howes, Howes, maybe pronouncing that wrong, Brendan Burchard, as mainly the 2 people, right? So I may have shown interest in one or 2 of these authors or podcasters to see who I'm actually interested in. And Facebook then delivered that. They also set the age to 18 and under. Obviously you can see based on my birthday, and then as a primary location in the United States, which I am in. So super, super cool. You can really see that kind of a thing very quickly. And then you can even see, which a lot of people miss out on in the Your Activity, they're also showing this to me because I've potentially interacted with ads about marketing, business solutions, and health and wellness.