Coaches and consultants who skip paid ads until hitting a revenue target are making a major mistake. Even a few dollars a month in ads accelerates growth far faster than grinding through organic methods alone.
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If you aren't advertising, you aren't taking your business seriously. I think this is a really big problem that a lot of people have, and it's that they're worried about advertising or more or less spending money on paid ads when they're just starting off, or maybe when they don't have many clients. And a lot of coaches, consultants will say to wait till you reach a certain point in your business to start paying for ads. I think that's a really big mistake, and it's really just because you can accelerate so much of your success. When you start to implement paid ads versus not. Sure, I totally think you shouldn't be dropping thousands of dollars on it, but even if it's investing a couple of dollars a month, you're gonna be so much farther ahead a lot quicker versus other people that are just trying to stay stuck on organic, which can be a slow, grueling, tiring process.