Facebook ads succeed when you nail three basics: creative that stops the scroll, a clear value proposition, and why you beat competitors. Media buying and targeting matter less than the ad itself.
Your ad needs to grab people's attention. Your ad needs to convey a clear value proposition and show why you are better than someone else. If you're simply relying on media buying tactics and what audiences to target more than the actual content of the ad, that's where you're probably gonna lose to other people. Because at the core of everything, the basics is really what matter and will really make the biggest difference.
