Two changes boost landing page conversions: test your headline first, then the visual below it. Focus on what appears above the fold, especially on mobile, since that initial impression determines whether visitors stay or leave.
So you're not getting any leads to convert. There's probably a couple of things that you should test on your landing page to help boost the amount of leads you're going to get into your business, therefore boosting your sales in the future. And the 2 things to test are, first, the headline is the number one thing that I would recommend testing. So that big block of text at the very top of your landing page or your website, that's the first thing that I would always recommend testing is just test a really simple brand new headline. And the second thing that I would recommend testing is the image or the video right below that headline. If you don't have an image or a video there, I would recommend adding that in as a test, having a short 2 to 5 minute video or having a little picture to catch someone's attention and think like thumbnail style. So kind of like you would have on YouTube, and that'll be really, really good tests. Most of the tests that you want to do to improve your conversion rate, get more people to come into your world, get more people to opt in for a cheaper cost is everything above the fold. And all that means is that if something, if you're looking at a landing page on your phone, anything that is before you scroll down, that's above the fold. Test those things.
