The BEST Facebook Ads Strategy For You

In this video, we're going to talk about picking your ad strategy. Now, in the next few videos, we'll go through all of the different ad strategies, so you can always revisit this. But I kind of want to make this video so if you're not sure where to start, or you don't have a strategy that you're currently using, or you're looking to add another strategy to your tool belt, so to speak, this video can kind of guide you through that decision-making process. So when it comes to picking your ad strategy, you really want to think of what the end result is for you specifically. For some people, it's going to be get as many clients as possible and at the cheapest cost. That's what it is for most people. It's just the most amount of clients.

So high volume of clients.

Let me move this over here. Okay. Like I was saying, most people are either gonna want the most amount of clients, so like the highest volume, or— I'm gonna drop this a little bit— or getting them at the cheapest cost, right? That's really like the end goal for most people. However, all these strategies will help you get a lot of clients, and most of them will help you get them at a very good cost. We want this to be profitable, right? I think where it comes down to making the decision of what strategy to go with comes down to how your business is currently set up and what you're currently doing. So if you're— I think most people are gonna fall into a few different buckets. So I think the first one is gonna be if you're truly like a solopreneur, it's really just you on your team, you're kind of wearing all the hats right now and you're doing everything. I think the other bucket that you're gonna fall into, you're is if you have a team, more or less you have a sales team, and maybe you have some people helping out with like the core operations of your business. I think that, and then the last one is really if you're really pushing the scale, right? So you're gonna fall into one or multiple of these buckets. Let's start with the scale one first. So when I think of this, I think that you already have systems, processes in place. You already are probably using strategy and running paid ads, that's where you're going to fall into this bucket right here.

So you're already running ads, you have a team, and you just need better results, right?

If you fall into this category right here where you're kind of in that like scale group of people you're probably gonna lean more towards a VSL funnel or just taking what you're currently using, not implementing one of our strategies just yet, and instead focusing on refining what you currently have. So if you fall there, you probably shouldn't review or implement the next few sections immediately, and we can kind of talk about it, but that's what I'd recommend there. Next group of people is let's say you have a team. And ideally when I say team, I'm primarily talking about kind of like a sales team. But you also have support for like delivering your product. If you have a sales team, I think one of the best options that you can kind of plug in for your funnel immediately to get the best results is gonna be, you know, I'll kind of put which ones that you can plug in here.

So primarily here it'll be VSL or a low barrier offer funnel, or just refine what you have.

So that's gonna be best for people that are really looking to scale, right? Then for people that have a team, ideally like a sales team, I think what's gonna be really best for them is gonna be the VSL or the Simplest Funnel Ever. And I'll just abbreviate it with that just to make this go by a little quicker. So that's gonna be best for them. Now, if you're a solo entrepreneur and you wanna get something to happen quick, I think the best thing to do here is going to be Simplest Funnel Ever. Or the VSL, right? I think this is really the best kind of layout to have. Now eventually, I believe that every single business should have ideally one, anywhere from 2, maybe 3 of these strategies in place at any given time. I think what works really well is the simplest funnel ever is a really easy way to stay, to pretty Predictably scale to just a reliable like 6 figures or plus, multi-6 figures even, right? A VSL funnel is really gonna help you sustainably be at the 7-figure level every single year and maybe even a little bit past that, multi-7 figures. Implementing a couple of them at once is gonna help you to break through that.

Now the low barrier offer funnel and the group funnel, for example, so those have kind of fallen to the wayside and let me Probably should have done this at the beginning.

But let's actually go over the few strategies that you're actually going to be using. So let me just go down here real quick.

So the main strategies that you're going to be looking at is going to be the VSL funnel, the group funnel, the low barrier offer funnel, the simplest funnel ever.

And those are essentially everything. Let me just make sure I actually got that too. Yeah, so those are really the main funnels that you're going to be looking at. VS— so I'd say like more beginner side of things that are going to fit in with like the solo entrepreneur is going to be simplest funnel ever. Let me back up. So solo will work really well here. Solo could work well here as well as here. I'd say top 2 are definitely going to be those 2, VSL and Simplest Funnel Ever. If you've got a sales team, I think the VSL funnel is going to be a really good fit right there. Group is also good as well, but I think that's going to be best. And then if you're really looking to scale, low ticket offer is going to be awesome for people that are looking to scale. As well as this VSL funnel. So that's kind of how you should think about this. Please reach out to me if you have any questions. But that's really the primary way that I like to think about this is solo, you don't really have a team in place, Simplest Funnel Ever or VSL. If you have a sales team, definitely gun after the VSL. But Simplest Funnel Ever and group could be good. If you're scaling and you already have a strategy, it may not be the best idea to just throw something else in the mix. It's good to have multiple strategies running at once, but you can master one, get that working for you, and then refine by adding in more things. It may not be a good idea to add stuff. However, if you do want to add something, I really like the low barrier offer for scaling because if you already have something that works, we can refine it, get more profits from that thing, and use that to fuel the low ticket offer. Low ticket sounds great, but you do need a little bit of money up front to test it. Which can be great, but I think you can skip a lot of that testing, which you'll learn in a little bit, by doing a Simplest Funnel Ever or VSL first. So hope this makes sense. If you have questions, please reach out. But ideally at the end of this and thinking about it, you should kind of have in your head which one you want to go after. And if you need more details, you can check out the other videos to kind of see what the strategies each look like in detail.