Most advertisers stick with one Meta campaign setup and leave 50% of their returns on the table. Testing different structures like CBO versus ABO, lifetime budgets, and scheduling can break performance plateaus and unlock higher ROAS.
There's one big mistake you're making inside of your Meta ad accounts that's probably costing you 50% of your return on ad spend or more. And let me tell you exactly what it is. I could bet that if I look at most people's ad accounts, they're not testing multiple setups. They're sticking with the CBO if a CBO is working. They're sticking with ad set budgets if ad set budgets is working. And they're not trying those different setups. Meta's gonna optimize for a different setup per different account. And maybe you found something that's working, but if you try something different, there's a chance that it could work even better. So if you feel like you've been stuck at a plateau with your paid ads and you're not scaling out of it, sometimes just a different setup could work. And that could be CBO, ABO, lifetime budgets, scheduling the campaigns out. Something a little bit different can make a really big difference. So you should try it out.
