In this instructional video, the creator walks through a practical, two‑tiered framework for testing and scaling Facebook ads efficiently, regardless of budget size. The method begins with establishing a reliable content engine that continuously generates new creatives, headlines, and copy. The core testing structure involves creating a dedicated "asset testing" campaign where each ad set contains a single ad, allowing only one variable (creative, copy, audience, etc.) to change while all other elements remain locked. Detailed budget recommendations are provided (e.g., $75/day for isolated tests, a minimum of $40/day when running multiple ads per set). The presenter warns about Facebook’s AI‑driven enhancements (auto‑added music, animation, text) that can obscure true performance signals. For advertisers with limited assets or budget, a secondary approach is described: duplicate a winning ad and run multiple ads per ad set, making only minor tweaks (e.g., slight copy changes or audience interest adjustments) to conserve spend while still gathering data. The video concludes with guidance on moving successful ads into scaling campaigns, references to additional resources, and an invitation to join a free paid‑ads community.
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In this video, I wanna talk about an easy way that you can test your Facebook ads at scale. So you can scale up whether you're at a lower budget or you're at a higher budget, how you can get the best results and the best return on ad spend from testing things correctly. Now, there's a ton of different ways that you could structure your ad account and structure the testing that you're doing. A lot of people will have a lot of different opinions and experience on it, but this is just personally what's worked best for me. And I'm gonna be showing this and kind of the setup of scaling and structuring everything inside of my own ad account with an account where I'm actually getting sales results and spending some money on. First things first, before when it comes to actually setting up a lot of the tests and scaling things, you actually need some content to do that. Now you can usually get away for a little while just by testing audiences, maybe placements and different things like that. But at some point you need creative content, whether that's Copy, creative, headline, something. You need something to be able to test consistently and having a content engine that bumps out new creatives, new headlines, new ad copy variations is really gonna be the lifeblood of your testing, which will allow you to scale. So I'll assume that you kind of have some of that. If you don't, check the description. There's tons of resources that can help you with generating more creative content. But with all that being said, I'll kind of show you a few different ways in this video that you can test without necessarily having a lot of content. And then I'll also assume that you do have some content. So it should fit really any scenario. Okay. So inside of this ad account here, I've got this main baseline campaign where over the past few months or past month or so, past week, I've been getting purchases. And for me, based on this product that I'm selling, this is profitable. So I want to scale this and I want to test things faster. What's the best way to do it? So first things first is actually jumping in here and seeing what was actually working. And you can see that this ad here has been working the best for me. So I want to test more of that. And the most important thing to understand with testing is to try to lock the variables as much as you can. You really only want one variable in place and you want to lock everything else. So what I mean by that is if we were to take this, I would usually duplicate this into a new campaign and I'll name it whatever I'm gonna name it. And I'll call it asset testing usually, because inside of that testing campaign, I'll have audience tests, copy tests, creative tests, et cetera. And it just organizes it nicely inside of the ad account to have like my general prospecting campaign, for example. That's mainly just like throwing crap at the wall. But then once you have something that works, you're gonna be moving into a scaling campaign, a testing campaign like this one. And there may be other variations of scaling or testing, but that's basically what you're gonna have structure-wise here across the board. Now, depending on your budget and depending on kind of how you wanna test things, there's a few ways to do it. I personally think it's a really good idea when you're testing to have your one campaign that you have, And then in that campaign, depending on how many things you're testing. So in this case, let's just assume I was testing 3 different things. Let's just say it was 3 different creatives. I'd recommend locking 1 ad per ad set and 1 creative within each one of those ad sets. The reason why is because if you had this 1 ad set and 3 creatives in there and say your budget was $25 a day, well, Facebook's gonna decide where that budget goes. And what's annoying about that is you won't actually know what creative or what test you're doing is actually driving most of the results inside of your ads. So it's really important to have one ad per ad set so you can actually figure out what the heck is working and what isn't. So when it comes to setting these tests up, I like to basically name here what it is that I'm testing. So I'm testing creative in this one. And this is a broad audience. And this is Advantage Plus. Everything else there is pretty much fine. I'm going to be a little bit more aggressive with these tests here and keep it at about $75 a day. This broad audience is fine, and then I'm just going to test creative. So the only thing I'm really going to be testing here is the image itself. I'm not going to change the copy, I'm not going to change the headline, I'm not going to change anything else but the creative itself. And that's super important. A lot of people will test a lot of different things. That's kind of what your prospecting campaign is for, is you want to be kind of throwing crap at the wall in that case, seeing if you can pick up any kind of winners or example of winners. And then from there you can kind of dial it in more at the testing. So I'll go ahead and set all this stuff up. Another super important thing is Facebook is pushing for these AI enhancements. And they tend to ruin a lot of performance because what's happening is you'll have an ad and they'll add music on it or 3D animation or text improvements. The issue with that is if they add music to it, you don't know if the music is helping it perform or if your actual creative is helping as well. Okay, so once all those tests are set up, I'll go ahead and publish the campaign. And that's essentially how you should be structuring your tests. One ad per ad set, all of them kind of at an appropriate budget to actually make sure you get results and structure it in a separate ad campaign. Now, the other way that you can test a few things without necessarily needing a lot of new assets themselves, because those tests structurally, that's how I would recommend doing it. But let's say you maybe don't have as much budget and maybe you don't even have too many creatives. How can you keep the momentum up? So this is an ad that's doing well for me. I wanted to keep doing that. What I could do is I could duplicate this thing 2 times. And what I'm actually gonna do is in this test, I am gonna have multiple ads per ad set. And the reason why is because I'm not gonna be testing anything like crazy different. I'm gonna be doing very minor changes within each of the ad sets and each of the ads to drive some new results and drive new initial conditions. So in this case, I'll keep the budget maybe a little bit lower. I probably wouldn't recommend going below like $40 a day for some of these where you're having multiple ads per ad set. Reason why is because if you're at $40 a day, if we assume Facebook is splitting it 50/50, it's like $20 a day on each. That's probably just enough to kind of get you some results. I think even then it could be cutting it too short. And then at that point we could test one thing, which would just be the audiences. So maybe instead of, Those interests, I'll just do like Photoshop and I don't know, video editing or like Brendan Burchard, right? Doesn't really matter. Pick some general audience interests that you could kind of plug in and we could do the same thing on this side. But maybe on this side we would keep the audience the same, but in the ad itself we would change something really, really minor. So maybe I'll start by adjusting So I'll say, download the winning ad swipe file. And then maybe in the other ad, what I could do is I could just change the primary text. So I could say, 100+ downloadable and editable ad templates. And that's pretty much it. And those are smaller tests that you can do, and you're conserving budget by not having, uh, in reality would be like 4, um, different ad sets, 1 ad per ad set. You're conserving budget a little bit by doing it this way. Once again, I wouldn't recommend doing this if it's a brand new— think of it like a big swing test. It's like a brand new creative or a brand new piece of copy. These are slight adjustments to to what's already been running and what's already been working. And that's pretty much it. That's how I like to test things inside the Ads Manager in one really easy way. First off, it's by having a separate ad asset testing campaign, one ad per ad set, testing big swing ideas, big creatives, new pieces of copy, brand new audiences, et cetera. The other side, I will keep the winner and I will duplicate it with multiple ads per ad set and test small changes. Headlines, small changes to the audiences, small change to the age ranges and things like that. Now I have other videos on my channel and I'll probably make more in the future where you can actually test by scaling. So you can take a winner, duplicate it into a scaling campaign, depending on how you play with the budget, you could scale ads that way. But that's all for this video. I hope you enjoyed it. If you're looking for more resources for paid ads, check the description below and join the number one paid ads community on Skool, totally free. And without anything else to say here, test ads, track them, use the data to kind of guide your decisions, and I'll see you in the next video.
