The NEW Best Facebook Ads Strategy For 2026

Structuring Facebook ad campaigns is vastly different in 2026 than it was even just a few months ago. With Facebook's new Andromeda update and a lot of other big changes, how you structure your ads is actually just as important as the ads themselves. So in this video, I'm gonna give you a really direct, very simple guide on some of the best ways to structure your ad campaigns. You shouldn't be tied to one or the other. You should try a few of these and see which structures actually work the best inside of your ad account. Now, previously what would be happening is inside of Facebook, a lot of people would launch ads, one ad per ad set with budgets, one ad per ad set as well. And nowadays with Facebook's algorithm being so smart and it really optimizing towards creative variation with different angles and different structures and frameworks, it's best to let Facebook optimize and do a lot of the work for you. The thought process behind a lot of the new campaign structures and how to actually do media buying is that Facebook knows where to optimize budget 10 times better, 100 times better than any human would ever do. So why try to fight against the algorithm and fight against Meta that is actually controlling everything and just let it do its thing? So that's what this campaign structure is really gonna help you accomplish. And I wanna show you it in action. So right here is a new campaign that we just launched today. It spent a little bit of money yesterday, but hardly anything. So today's its first full day of spend and it's using this exact structure. And I wanna show you how setting things up in this structure can actually give you such a good feel for what's actually working creative-wise, so you actually know what to make best and how to actually manage everything correctly. So the setup is as follows. We've got a campaign structure here. All of the ads are at the ad set budget, and then within each ad set, these are separated by different angles or different styles of creative. So in this first ad pack here, we've got 6 different ad creatives. All of these are basically very simple, extremely simple creative and nothing else, just simple text-based creative. This next ad pack are creatives that aren't as simple. They're more graphically intense. And that's essentially the big difference between these 2. And that's basically all the structures. You have multiple ad sets in that campaign, ad set level budgets, and you are giving Facebook the freedom to decide, hey, here's $150, or here's however much it is that I'm giving you. I want you to pick between X amount of ads that I'm putting in here, where to appropriately optimize and send that budget. Now, a few kind of things that I'm sure some of you are asking. A, how much budget do I need to put in here? And B, how many ads do I need to have within each ad set? Both of those questions are going to be answered kind of in the same way. It really just depends on how many ads you actually have that determines your budget. I'd probably recommend no more than 6 to 8 creatives per ad set unless the budgets are really big, like $200, $300 a day. But you kind of want to work backwards. If you're optimizing for a cost per lead or a cost per purchase, doesn't really matter what it is, you first want to determine what's your allowable CPA. So in my case, I'm okay with spending $40, even $50 per purchase. So if I'm okay with $40 per purchase, and I have 5 new creatives that I wanna test, you usually wanna have your ad set budget be around $200 a day. That's gonna give an appropriate enough budget to stretch across all 5 or all 6 or however many creatives that you have. If $200 budget or $200 a day budget is scary or you can't do that, that's okay. Just start with lower budgets. If you let your cost per lead or cost per purchase goal is $10, $15, let's say $20, you're comfortable with spending $40, well, start with just testing 2 creatives and let that do the work. And that's pretty much the big difference here, and you can kind of work backwards. Now the workflow is you really don't want to be adjusting too much what's going on in here. You want Facebook to be doing the picking. Obviously right now it's determined that this ad creative has done really well, and it's driving most of the budget towards it. You want to give it time, usually wait 2 to 3 days before making adjustments to ad campaigns. Don't get antsy and give Facebook time to understand what's what. What you'll do then next is you'll work on making new creatives. So both of these, we've determined that both of these creatives are looking like winners. So the next thing that I would be working on is let's make more creatives like creative 1 and creative 2 with a few different styles, a few different angles, and let's deploy another 2 ad packs with another stack of 5, 6 creatives each. So another 10 to 12 creatives and see how those do. And you basically continue to rinse and repeat and optimize. Now, some people will say within these ad set budgets, don't really touch anything, right? Like these don't really touch. But here's a great example is I've got this ad here This one here has spent $37 but has not gotten a sale yet. That's gonna get close here soon to me wanting to cut it, but you wanna give it a little bit more time. Like I said, this just launched pretty much this morning, and I wanna give it time for these to spend 1 to 1.5 times the allowable CPA. So my CPA is $50. I wanna have it spend $50, maybe $65 before I cut it. And even then, a lot of people actually don't recommend cutting them 'cause you're kind of defeating the purpose of letting Facebook choose where to send budget. But sometimes Facebook can be dumb. And if it's sending budget here continually, maybe there's something working really well here. It has one of the highest click-through rates and it has one of the cheapest cost per clicks, but it's definitely not the cheapest or the best by far. So don't be dumb and let Facebook do everything for you. Just optimize a little bit yourself as well. The other side of things that you could do here is you could actually optimize these at a campaign-level budget optimization. Now, this is basically the exact same setup. You'll have a few ad sets within each ad set. You'll have a stack of different ads, but instead of the budget being at the ad set level, you'll have it at the campaign level, um, kind of like this right here. The only reason to do that I'd say is if you have a really low budget, because campaign budgets, you want those to be a little bit higher so Facebook has the freedom to distribute. And you usually want those to be like your winners is what I will end up doing. So for example, these guys are working. I would basically take these 2 ads that are doing well, duplicate them into a new campaign budget. Each one would have their own ad set, and at the campaign level then kind of push some budget towards them as well. You can do a lot of different things. You could duplicate these out to the ad set budget to have them very focused on just the winners, et cetera, et cetera. You gotta test and see what's best for your ad account. For some people, this is gonna crush it. It's gonna do great. For other people, ad set budget testing, which I've done in this account as well, if we look, is just as effective. You can see here, these ad set budgets, we're getting cost per purchases that are profitable for us, and they work very, very well. You just have to test and figure out what is best for your ad account, what is best for your business and your offer. And then make those adjustments from there. I hope that makes sense. I hope you learned something. If you need help with Facebook ads or you want to get better at paid ads, paid marketing, all that kind of good stuff, click below to join our school group. Tons of free resources, tons of stuff that can help you get ahead and get better performance out of your marketing campaigns. Hope to see you in the next video. We'll chat soon.