Set up one campaign with one ad set and test five ads maximum. Use a 5-minute long-form video from YouTube, a short-form trim of it, and three simple selfie or Loom videos with concrete, actionable advice people can use right away.
So what this actually looks like inside the Ads Manager is something very simple like this. You'll have one campaign, you'll maybe have one ad set. And then in that ad set, I'd recommend between 1 through 5 ads. And you can even do this and test it separately. So you could have one ad per ad set, really just depends on your budget. But we've actually been seeing this kind of format working pretty well also. And how you set this up is you'll have 6 different ads. And the first ad, you could have something that's like a long-form value video. So think of if, if I was doing this for my business, I would almost take one of my most successful YouTube videos that isn't too long, clip it down to maybe 5 minutes, and that's my first video. Easy. Next one is a short-form value video. Even easier. I could just take that same video from YouTube, clip it down and make it into a short-form value video. Or you can just do something very simple, a Loom or just a selfie-style video giving some kind of value. And the point behind these value videos, it's not just to give like, empty advice, really give people value in terms of what you can do for them, as well as something they can implement and do that very same day to actually potentially get an actionable result. So those are the first 2 creatives.
