Set up your ad account with a prospecting campaign to find winning audiences and creatives, then scale those winners in separate campaigns while continuously testing new assets. Budget increases, duplicates, and lookalike expansions all work together in this repeatable structure.
That's the most important thing. Once you set up this initial prospecting campaign and you're kind of seeing what works and what doesn't, that's where you can go here and start setting up these different tests. So kind of like I mentioned a minute ago, when you're all said and done, and let's say you have your prospecting and a few other ones, your ad account will look something like this. You'll have your prospecting campaign, your winners campaign, and your asset testing. And you may have more than one winning campaign, which is totally fine. And you can see here, I've tested some different ways of scaling. You'll figure out which ones work best. This is the most profitable for me right now. That's what's worked really well for us. So this is the best way that I found in a very simple fashion to structure your Instagram and Facebook ad account and to get the best results.
