Meta's value rules let you assign monetary value to specific audience segments, telling Facebook which customers are worth more to you. The platform then prioritizes those users in your ads. Results vary by business, but Meta says it improves outcomes and helps optimize for long-term goals like lifetime value.
Nobody's teaching this, but it's the one thing that's actually worked for me. These advertising settings are essentially account-wide settings that you can apply to your ads that you're running inside of a certain ad account. And one of them here that we're going to be looking at today is going to be the value rules section here. Now, value rules allow you to kind of determine what certain audiences are worth to your business and how much more a certain audience is worth to your business. And you're basically telling Facebook, hey, I'm willing to pay more for these certain kinds of audiences that meet these certain kinds of rules. So inside the value rule section here, you can see that we can make a new rule set, and you can see here that we can actually reach a preferred audience using these value rules. Now there's 3 things that Meta says that this will actually help you achieve. One is getting more of the outcomes you want, ideally the more kind of audiences, the kind of people that you actually want in your business. You can optimize for more long-term goal, strategic goals, lifetime values, or even delayed conversions. And then you can potentially see better results with a single ad set. These These results are going to be changing and are adjusted depending on your business and who you're working with, who you're looking to attract, etc.
