Nicolas Korvessis argues that onboarding is a strategic tool, not just logistics. Use it to anticipate client objections about results before they happen, whether from the client's actions, your service, or external factors. This prevents conflicts and saves time and money.
Onboarding is a critical process that every business owner needs to have in their business. And really, no matter what level you're in, having an onboarding process can save you lots of time, lots of money, and lots of headaches dealing with stressful clients. But there's one thing that I think a lot of people miss about onboarding. They think too much about the operational side of things. You should use onboarding as a great way to deal with any potential objections that could come up in the future if the client isn't getting the results that they want, whether it's as a fault of their own, whether it's no one's fault at all. Being able to deal with objections before they happen is an excellent way to deal and conduct onboarding. So next time you're doing your onboarding process, or go back and look at how you do onboarding and see how you can start with to deal with objections that could come up in the onboarding process.
