Understand the anatomy of Ads Manager | Nicolas Korvessis

Do you boost your social media content? Let me tell you why that's the worst thing that you should do, and instead you should be doing it this way, which is through the Ads Manager on the backend. Here's exactly what I mean. So when you boost a post, one of the best things that you can do is try to get new followers from it and try to get engagement, which is all great and it can work, but one of the better ways to do this is to open up a Facebook Business account and actually boost the post through the backend of the Ads Manager. It allows you more customization, more ability for retargeting, and a lot better tracking. So next time you boost a post, think about going and opening up a Facebook Ads Manager, and you probably already have one without even knowing it, and it's a really great way to boost your posts and have a ton of different retargeting mechanisms set up already out of the box you can start to retarget those people with. You'll start to get more followers, more engagement, and higher quality leads when you start to boost your posts through the backend of Facebook or Instagram instead of through the app itself. Thanks, Nicolas.