In this tutorial, the presenter shares a straightforward, repeatable viral giveaway marketing system designed to generate high‑volume conversations and leads through paid social ads. The core idea is to run a time‑limited giveaway (e.g., a free dinner) that requires users to comment or click on the ad, then funnel them into a chat‑automation platform such as ManyChat. Within the chat flow the prospect’s phone and email are captured, permission for SMS is obtained, and they are prompted to share the post to increase their winning odds, which fuels virality. After the giveaway ends, the winner is announced and all participants receive a discount or special offer, turning the cheap lead acquisition into sales. The video walks through the exact ManyChat flow, shows how to structure the ad copy, timing, and follow‑up offers, and provides benchmark KPIs (engagement cost <$2, lead cost <$10, CPA targeting 50‑75% of customer value). The strategy is positioned as adaptable to any industry—brick‑and‑mortar or online—and emphasizes that even a solo marketer can execute it without hiring additional staff. The presenter ends with a call to action for questions and a free KPI cheat sheet.
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Most marketing strategies out there today are overused or they're not being used correctly at all. And so in this video, I want to give you a very simple foolproof marketing strategy that you can use, and it'll basically force virality and force your business to go viral while attracting a ton of new customers. Now, I've managed millions in spend and generated millions more, and I've even grown my own company to pass the $80,000 a month level. And with those learnings and with the past years of doing this for tons of different businesses, I've seen a lot of different strategies work really, really well and others not work too well at all, right? There are lots of different ways to grow your business through paid ads. You can send them to a landing page, you can send them to a funnel you've built, you can send them to your website or to your social media profile. But the truth is, one of the best ways to grow your business is just by initiating more conversations with people. And that's why in this video and in this strategy, I want to show you how you can leverage chat and get more conversations into your inbox on autopilot. And it's foolproof. Anyone can do it. Even if your offer isn't the best, even if it's not dialed up to 11, this will still work really, really well. Now, you should work on your offer because that's going to dictate how much success is actually going to happen for you on the back end. But even if it's not dialed up and you're trying to figure out your offer, this strategy is gonna be really, really great. And chat is a huge part of it because if you can talk with people and start more conversations, your business will grow almost guaranteed, especially if you're doing it right. And don't chat with people just to chat with people, right? We're gonna be sending people to your inbox and you're gonna be able to leverage those conversations into new business opportunities. But you've gotta make sure that you're doing it right. So I'm gonna show you how to make it happen in this, and it's gonna be a really easy way that you don't need to hire a ton of new people to make this happen. If you're a team of 1, if you're a team of 20, this will work really, really well. So let's jump right into it. Let me show you the exact flow and the strategy, what it looks like. I'll give you some examples and then I'll give you some KPIs at the end so you can track your results and see how it goes. Okay, so let's talk about what this strategy actually looks like. So at its core, this is a viral giveaway strategy, right? And how this is gonna work is you're gonna have a really good irresistible offer. So for this example, I'm gonna use a restaurant. Now you can use this for any business, online, brick and mortar, whatever it is, you can use this exact strategy and it works for any industry. So you're gonna have a really, really good offer that's irresistible. So in this case, we're gonna say we're gonna give away free dinner at this restaurant. The way that they need to claim it is the key of this whole thing. They can claim it by either commenting or clicking on the ad. Now you could just send people directly to this flow inside of something like ManyChat or UChat or some kind of chat automation software. But I actually want people to comment and engage with the ad because it just boosts the virality of the entire thing. And then the system on the backend to actually make everything work is just through chat. In this example, I will use ManyChat. It doesn't matter which software you use. You can build the same thing in lots of different softwares nowadays. And here's kind of a quick overview as well, like a roadmap of what it looks like from the customer side. The customer will see an ad. The ad's call to action is just simply gonna be, hey, comment on this ad, engage on this ad, and that will enter you into the giveaway. What will then happen is inside of chat, they will get all the details to enter and confirm their giveaway. You'll actually be growing your email list from this as well and getting emails from it. And then it'll confirm their, their giveaway entry. Now the giveaway needs to end at some point. Don't make it something that ends months from now, have it something that ends in 2 weeks or even a week. You want to have some close gaps there. So where you start the giveaway and then 7 or 14 days later is when it ends, it'll usually work a little bit better like that. Then a key element, which I'll show you here in a little bit, is you want to make sure that once they're entered into the giveaway, you tell them, hey, your chances to win can actually double if you share this to someone. So click this button, You can share it to someone and your chances to win this free dinner giveaway will just increase tenfold, right? Or double, not tenfold. It'll just increase, right? And then you gotta make sure that you'll deliver for that giveaway on the backend. And I'll show you where you make the money when I show you the flow. But the broad idea here is that once some— once the giveaway is over, a winner will be announced. Everyone else will get a discount code or a coupon or an offer to come in and just eat dinner that night, right? For a restaurant, it works very well to do it that way. When the giveaway ends, you've grown your list at a very, very cheap cost, and you can send a one-time promotion to all those people who entered the giveaway, make them feel like a winner as well by giving them some kind of deal or some kind of urgency to get going now, and you can convert a lot of people that way. So that's generally what the flow looks like, and that's how you're gonna really grow your business and include and, and just implement so much virality to everything. That's kind of what it looks like. Let's jump into ManyChat. In this case, I'll give you a screen recording of what everything looks like, and then we'll go from there. So let's take a look at this flow inside of ManyChat and see what it actually looks like. So here's exactly what will happen is when someone comments on your ad, um, and you could honestly set this trigger up however you want, whether it's a comment, a like, you could really set it up any way you want. You could even set it up where if they just click, it'll automate this. If they send a message, However, to really, really stick to the whole idea of making this like a viral messaging campaign or just viral content campaign, I would have them actually do some kind of engagement. And this is where we're gonna capture their information. You can do either or, or both of 'em. This one says, hey, what's your best phone number to reach you? If it's listed below, click it. If not, enter your phone number, right? Same here. What's your email? If it's your primary, let us know it's your primary email. We'll get you plugged in, right? And then finally say, hey, last step, do we have permission to send you text messages to the Number you provided. This is how we'll announce the winner of the giveaway. Whether they say yes or no, you end up sending them here. It says, perfect, great, your entry's been confirmed. Thanks and good luck. Hey, do you wanna increase your chances of winning? Share our post and tag 3 friends in the comments of our post to 10x your chances, right? And when they click this 10x your chances button, it'll send them back to your post in the original ad, and then they can go ahead and share it and go on and so forth. Right? Then here's something really cool as well. It says, okay, great. Hey, now that we're friends, I wanted to give you a special treat because we're celebrating this exclusive giveaway. If you come in this week or if you take action on this thing or you book a call here before the giveaway's over, we'll actually give you this thing for free. We'll give you 50% off, so on and so forth, right? If they say, yes, I want it, it'll go ahead and shoot them into this flow where it says, okay, great. Is this your first time? Awesome. When you come and show us this message, and you'll go from there, right? So depending on how you do that, you can tweak that flow. Then once everything's done, you say, hey, great, awesome, good luck with this giveaway. And then it's just a waiting game. Once the giveaway is done, you will announce the winner on social media, find the winner, announce it to everyone through the chat, because you can then send an automated broadcast to everyone that's in the chats and say, hey, this giveaway's over, here's the winner. By the way, because you participated in this giveaway and we wanna make sure that everyone gets, is a winner, you're actually gonna get 25% off this, or you're gonna be able to book this free call. This kind of a thing works really, really well for brick and mortar businesses, but it also works for online businesses. You just need to change your framing a little bit. If you're trying to get bookings, make the, if you're trying to get booked calls, make the booked call valuable. Make the thing that they can get really, really valuable. That's the key here. So that's really what this messaging flow looks like overall. Um, and that's how you can start to leverage this viral giveaway. And that's the viral giveaway flow. Now, if you start to implement it, here are some key KPIs that I'd recommend tracking. If you are going after, um, any kind of like a lead, like getting that email from engagements, I would look to get those leads at around $10 or less. You should also be getting engagements around $2 or less. Sometimes more, sometimes a lot less depending on the industry and especially the kind of giveaway that you're actually doing. If you're promoting something that's really, really good and you're giving something away that's really, really good, you should expect those costs to be significantly less. But if you're looking at around a $10 lead or less, you're getting an email or a phone number for $10 and you're filling up that giveaway, that's pretty solid right now. Depending on what your offer is, you should look for your CPA to actually get a customer at the end of this. And maybe around half. And this is definitely gonna be up in the air. I wouldn't take this to heart because a lot of factors come into play here. It's not as easy as saying, hey, if your product's $1,000, expect to spend $500 or $700 to get that customer. That could be the case. I think that's a good thing to shoot for, right? To pay 50% or 75% of what a customer is gonna pay you to get that customer. But it definitely doesn't always work out that way. We've tested this viral giveaway flow in a ton of different industries. It works really, really well. Give it a shot. It's a great thing that you can add to current marketing that you're doing and really boost your virality. So give it a shot. If you enjoyed this video, let me know. Comment below if you have any questions on this stuff, and I'll be back with another video soon around ad account optimizations, marketing tricks, hacks, and all that good stuff. Check out the description below for access to a free KPI cheat sheet. Where we give you a ton of free stuff to help you just win and be profitable in your marketing campaigns.
