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Watch AI rewrite a failing ad hook in real time

7 Aug 2026 · 2 min

Watch on YouTube

1:52

In this tutorial, the presenter demonstrates a fast, repeatable workflow for identifying and fixing weak video ad hooks using Meta Ads Manager and the Claude large language model. The process begins by creating two custom metrics—Hook Rate (3‑second video plays ÷ impressions) and Hold Rate (50% video plays ÷ impressions)—and adding them to the Ads Manager columns. By examining these metrics, the presenter explains how a Hook Rate below 25% signals a problem with the ad’s opening (the hook), while a high Hook Rate paired with a low Hold Rate points to issues in the ad’s body. For ads with a low Hook Rate, the presenter extracts the hook text (the first line of the creative), feeds it along with a specially crafted prompt into Claude, and receives a ranked list of optimized hook variations predicted to improve performance. The entire loop—from data extraction to AI‑generated hook suggestions—takes less than five minutes, offering a practical method for marketers to quickly iterate on ad copy.

Chapters

Here's what happens every morning. I jump into the Ads Manager and I find the hook rate data for my ads currently running. And I'll find anything that's on the lower side of things, so closer to 20 or 25%. In this case, for this week, I found this one that had a 32% hook rate and a 9% hold rate. Then what I do is I take that data plus the hook from that specific ad. And in this case, since it's a video ad, I'm actually taking the hook on this first line here of the actual creative. And I'm gonna feed that data to Claude with this powerful prompt. Claude will then give me back optimized hooks ranked by predicted performance. And the whole thing takes me less than 5 minutes. Let me break down each step for you. So inside the Ads Manager, first you wanna find your hook and your hold rate. Now these are actually custom metrics that I've built, and these are really, really great for video ads. So I highly recommend that you do the same thing. To actually get your hook and hold rates in here, the hook rate is going to be a 3-second video plays divided into impressions, and then hold rate is going to be video plays at 50% divided into impressions. To make these, you'll go to the columns here, and then you'll go to Customize Columns, and then you'll go to Custom, and then Create a Custom Metric. Then you'll drop in those metrics that I just explained. You'll call the hook rate Hook Rate and then hold rate Hold Rate. From there, you'll be able to add these custom metrics to your columns and then actually see how well is your ad hooking people and how well is your ad holding people. Now, from what I've seen, hook rate is good if it's over 25%. And if your hook rate's below 25%, that hook, the first few seconds of the video or even the first line of the ad copy, is gonna be the problem. If it's above 25% but your hold rate is dropping, that means that the body is the issue. Now, today we're just gonna talk about fixing hooks. But just as a little bit of context on what you should be expecting and what you should be looking for.