Facebook's algorithm handles targeting better than you do. Focus instead on constantly testing new, varied ad creatives that speak to different market segments. A steady flow of fresh creative beats perfect targeting every time.
Creative is the game. It's super important. It doesn't mean that you should forget about targeting. I think it's still a very viable option. You should let Facebook do a lot of the picking for you, and you should really start to almost automate your testing. And as long as you're pumping out new ad creatives and you're doing it in a consistent way that's hitting multiple points of the market, that's super important. You're gonna win in 2026 with your paid ads. I hope you enjoyed this video. If you did, be sure to drop a like and subscribe for more. Uh, click below for more free resources, and I'll see you in the next one.
