Nicolas Korvessis argues that skipping a regular testing schedule costs you. Testing 5-10 new audiences, up to 10 creative assets, and 2-3 ad-copy captions weekly creates a mindset for better ideas, more content concepts, and higher-qualified leads.
Get in a testing schedule. This is one of the best things you can do as a business owner. Let me explain exactly what I mean. So getting in a testing schedule is one of the best things you can do to really optimize your efforts across different channels. Whether you're using paid marketing, whether you're just posting content on social media, getting into a good testing schedule is going to allow you to test new things outside of the box, and maybe even try things that you didn't think would work, and they end up working really, really well. What's worked well for us, and it's helped us generate lots of money and lots of very high qualified leads for our partners, is following this kind of a testing schedule. We test up to 5 to 10 new audiences every week on our paid ads. We test up to 10 new creatives every week, and that would be even on social media and content, test 10 new different creative styles. And then we'll test 2 to 3 pieces of new ad copy. So 2 to 3 pieces of brand new captions, and it allows us to really test outside of the box and prepare our content for the next week as well, because now we have so many more ideas that we wouldn't normally test, but because we're in that testing mindset, it allows us to really go outside of the box and get some great results across all of our social media channels.
