Set up one ad per ad set in a single testing campaign to find winning creatives fast in Meta Ads Manager. This simple structure lets you see which ads perform best without the noise of testing multiple creatives at once.
I want to give a quick high-level overview on how you should be testing things inside your Ads Manager with these new ads. So first things first, I like to have everything in one asset testing campaign because it's really important to be able to really figure out what ads actually drive results. In the future, you can do things like CBO or multiple ads per ad set, but even now with Meta Andromeda, I'm finding that it's working better to just have one ad per ad set, especially when you're testing. From there, we'll have 3 ad sets, one ad per ad set. Depending on your budget, you'll set those up, but it's super important to do it this way with those creatives so you can really identify what's working quickly.
