Alex Hormozi was the first to test a new "mini webinar" funnel that cut the pitch short and put the offer upfront. It worked immediately: leads came in, he called them same day, and closed deals in the $5K-$10K range.
like I didn't intentionally design the word mini webinar just because I wanted to latch on to webinars. Hormozy was actually my first client, which we— my first, my first, the first client that I did this with. What we were doing was we were doing long-form webinars, getting people to book a call. And I'm like, dude, your offer is so great. We need to put this at the front and just shorten it. Right? And so I'm like, all right, we'll do a webinar and let's see what the data is. And so we did it. Data wasn't good. And he was like, all right, what next? And I'm like, let's do this. I love that mini webinar, which is just basically your pitch. We'll use this funnel. And it just like, it just took off. Like it was, it was an instant success. He's obviously very, very good at sales. He's like, just got another one. Just like, so he was excited cause he's getting these leads and he's calling 'em right away. Right. And, and he's closing these people like he's doing $5K deals here, $10K deals. Like he's, he's doing what Alex does. Right.
