The Conversation That Changed My Marketing Career

Hey guys, I'm Nick Fisher. This is how I built a 9-figure portfolio in 6 years. We have over 10 brands in our portfolio that make up that revenue total, but I'm gonna key in on 4 that got me to where I am today. 4 of the big ones. 2 of them before I started this company, how I got into this game. 2 of them after, some of our biggest brands. Take you back to the beginning. It's about 2014. I'm at this company called Clever Investor. How I got there is me and the founder at the time, who was a real estate guru and still is, um, Cody Sperber, the Clever Investor. He was looking for a new director of marketing. I hustled my way in, got that coveted position and was there at the pivotal stages where we took the company from $5.4 million a year annually to $16 million. I ran all of their marketing, media buying, copywriting, email marketing, affiliate marketing, and even some other kind of ancillary stuff. Uh, but that was where I first cut my teeth in this industry. The ask that I immediately remember from Cody and kind of how he accelerated my learning curve at that stage was still something I carry to this day. I got in and we were spending about $800 a day on Facebook ads when I came into the company. He was like, it should be $2,000 and it should be by tomorrow. And I remember thinking, shoot, I got to figure this out really fast. This is the fastest I've ever scaled up to that point. I had never spent that much money in digital advertising before. But yeah, we did it within— I don't know if it was in 24 hours, but within a few days I had it up at $2,000 spending at the same efficiency. And the rest is history. We use that to fuel the acquisition method specifically on Facebook and YouTube with paid traffic that got the company to— I think it was over $10 million in that first year and then up to $16 million by the time I had left. We were somewhere in the Inc. 500 as far as fastest growing companies in the US. So took that experience and jumped exactly 2 years later to start a company called Consulting.com with Sam Ovens. At the time, Sam Ovens was getting really hot. He sold this great little system that taught one-to-one service providers how to buy back their time and teach a leveraged service or a course. It became the foundational kind of framework for what I do now with everyone that I work with, which is, hey, are you a one-to-one service provider who's good at something and you're done trading time for money and want to scale? Then we have something for you. At that company, the actual product delivery, what we were asked to do is he was like, I want this to be a $100 million company and we're going to sell it on the NASDAQ. Now, that didn't end up happening. But what did happen is we went from $0 million to $26 million in 2 years that I was there, and we sold only 3 different products and they were all scaled with Facebook and YouTube ads, again with paid acquisition. That was the ask. And really there I became known for helping pioneer with Sam— Sam was the mastermind there— a certain model that includes a 5-step page VSL funnel. VSL to call funnel, if you hear me say anything fancy like that. And that is how I ended up cracking every single brand in our portfolio. Over 10 now have come by primarily starting with just a landing page, VSL, schedule page, application, confirmation page, call, close, one call close if we're lucky, right? And about 50% of the time we're lucky. The first brand that I started after I left Consulting.com was a little brand called Astro Flipping with Josiah Grimes and Jamil Damji. They came in, they were part of my like universe back in Clever. I didn't know Jamil, but Josiah was our star student at the time and he was like, hey, we're doing 40 to 80 deals per month in the state of Arizona. And I was like, like fix and flip wholesale? He's like, yeah, like flips. And I was like, okay, you should be teaching that because that is not normal. And at the time, I think we equated— they were something like the third biggest wholesaler in the US at that time, probably still are to some degree. Keegley, who is outside here in our office still to this day, that first company, just real estate legends. And now in this space of actually flipping real estate. So my model coming into it was, okay, find true expert at a market size that I know can support an 8-figure brand, help scale to 8 figures as fast as possible using paid traffic. So Astro, that first year they went from 0 to 3.9 million. And I think the expectations were pretty low at that point on brand number 1. We didn't really know what we were getting ourselves into. And I was like, I've done this before. I know it's going to go well. To like how well, I didn't really know. So comparatively to Pace's brand, which is brand number 2, Sub2, which if you see the, the hats with the, you know, the bunnies is what we call them, that's that brand. That one went 0 to 40 million and went nuclear in 3 years. Astro went from 0 to 18 million in 3 years. And but like I said, that first year, what to expect is Astro went to 3.9, Pace I think went 0 to 1 million that first month, which is rare. One of the most like rare first months because it wasn't like we're starting these brands with a lot of— they didn't have a big email list. Both Pace Jamil and Josiah had all under 5,000 Instagram followers when I started working with them. So there's not like this built-in distribution or this easy organic social presence that we could just tap into. They just had a lot of authority and influence with a few people that I was able to leverage with paid traffic in order to make the thing pop with the sales team. So if that's you, that's generally the people that we look for to work with at New Reach Education and partner with, right?. But for the other people that we can't work with, we've historically just had to say no. Hey, it's just not right now thing. All right, and I'll get a little bit into that later in future videos of what we're doing now. But for the sake of just how this came about, that's what it was. $0 to $3.9 million in the first year for Astro, $0 to $1 million for Sub2. The ask and delivery timeline for these brands typically is Hey, could we build out a marketing department? Yes. Can we build out a sales department? Yes. Ops, finance, HR? Yes, yes, yes, yes. Video production, cutting, everything like that. That's the service that we provide as quote unquote, you know, maybe some of the original growth operators in our space. Big goals and expectations that we have now, really things are moving into where I see the future heading is live events and especially live streaming and live events. All of our brands are really well positioned in that environment. Just outside the studio here, the podcast studio here, we have an event center that holds approximately 200 people. We went over that at our last event, but we're really combining these tight-knit communities that we build online around usually business education, but not always. We've had a few brands that do anything from helping babies sleep through the night to help men improve their relationships to make money in real estate to— let me see, just in some of this trading, how to improve your business credit, this, that, and the other, a community online for marketers. We really will do anything so long as there is market demand for it. So that is the formula, and we just repeat that process again and again and again until the portfolio got to the point where it's now brands that we've started. It's kind of crazy looking back 6 years from now, brands that I've started. And granted, I have co-partners in all of this. It wouldn't be possible without it. Not a solo founder. I am simply someone who is just passionate about finding experts, helping them teach what they love, and it ended up working out for me. So thank you. I hope you enjoy some of the content I'm gonna reveal before. Not a lot of people have seen. It's the inside space of like how this whole thing works. So thank you and enjoy. Let's get into it. First brand, Clever Investor. I'm just gonna share you one or two growth examples per each brand that got it to where it's at. Some of the things that I find are like the most valuable takeaways, 'cause this one's been 10 years ago. So I was like, what is still relevant, right? So I'm gonna share my screen here. This is, if you guys are interested, this is just a receipt too. This is what Cody was looking for when he hired me. What's funny about this job, description, it says pay says from $75,000 to $150,000. And eventually I started making within that range within a year. But he told me because I didn't have enough experience, I needed to start at like $48,000. So still thankful for the experience. But anyway, this is what Cody was looking for. So someone that basically— and it was, it was a marketer's dream. And he taught me how to do so much here. So you guys can see like so far he spent over $1 million on Facebook ads. That was appealing to me because I had never spent that much yet. And he pushed me to spend more, which is what you a lot of times need as you're early, like in your career as an operator. It's just someone who's going to push you. To do what you can because in media buying, if you spend $1,000 a day versus $100 a day, the insights and learnings just come way faster. So that was big. And I was like semi-proficient in Infusionsoft at the time and decent at writing copy. I checked all the boxes here, right? So here are some things in that lane. We'll go Infusionsoft first, like proficient Infusionsoft, because till this day, like Cody and some of the automations I built out for Clever were some of the most advanced in our industry. So this is— you can see this screenshot. I got a bunch of stuff pulled up, but this is just some of the automations that happened. I'll walk you through kind of like what some of this means if it, if it just looks complicated, because it is complicated. But this is just one funnel for one product. We had like a bigger master version of this that sat without— outside of this campaign called the Cycler, which was even more complicated. And it just basically pulled people out of automations and sold them different products if they didn't have different things. And like this system alone accounted for probably about one-third of our revenue. The Clever Investor. So if we're doing $15 million a year, like the cycler is doing 5 of it. And this is just to give you some degree. Stuff like this now we can build, like I can teach you how to build with like Claude Code too, which is great. So like just by like remembering, and I'm so glad I took these schemas because I build this stuff out like usually for every sort of campaign custom. And this one specifically is an auto webinar funnel. So with multiple like entry points. So we have an ebook entry point. It comes into an ebook giveaway. You can see that routes up. I don't even know where that went, but eventually they come and what we're trying to sell them is like an add to cart pop-up for $297 or $495. That was like a big split test, physical for $24.95, and then eventually we'd have the downsell to a 2-pay. So this is kind of where things are ending here, and then you can see what happens. I'll go through all this. So ebook entry point here, immediate text and a text registration, those are going in parallel. That happen on trigger on opt-in. A 1-hour text, a 5-minute text before the auto webinar if it's relevant, and then a voice broadcast reminder. Back before 11Labs was even a thing, we were doing sly dials, which is basically like our guru would just be like, hey, I saw you joined for the webinar, it's happening in like 5 minutes, so be sure to be on there, interact with me, like ask me a question, cheers. And then that would— we would deploy that straight to their voicemail. It would skip their phone line, and you can still do this with solutions like Close. Forget the exact feature they would call it, but I call it a SlyDial, which is the name of the company we used at the time. Ringless voicemail is what it would be called now. And yeah, that's like, that's pretty much a good, still to this day, a staple in any VSL or like webinar registration sequences. Immediate text, 1-hour text before, 5-minute text before, ringless voicemail, ebook while you're waiting, give some value and reciprocity. So like this stack still applies and works very well today. Where you guys see down here is if you were further out, you needed a warming sequence. So like if you registered for the webinar, which I don't recommend now at this point, I know that like anything more than 3 days, I'm usually not trying to register someone for a webinar unless it's this huge, big swell live event like where Mosey's launch was last year. Right? So we have a register for a webinar and then depending where they were at, if they came in from altmanbrothers.com or if they came in from my webinar sequence, they would hit this temp sequence that held them if they were this, this tag, or they would hit this warming sequence. And then from there you can see it routes 1 hour before the webinar, 5 minutes before the webinar into different buckets. So like, marbles in each direction. Registered earlier for an hour, they would come in and then we'd have all these buckets which are still like very like ones that you should have. You're running a webinar right now, listen up to this. This is where you get a big like 20 to 30% extra revenue in your business is sweet. Take people out that are already students. You see how mentoring students just get routed. We're not going to try to sell them something they already have. It's bad luck. And plus then all the automations that come in, they look so personalized. All of a sudden the veil is pierced, right? So you want to Route your students out. Most people know that it's best practice, but if you don't, take your students out. Attended, didn't buy, but didn't see the price— that is way different than attended and did see the price. You want to treat those separately. People that saw the price, most likely they have a price objection. It could be time, but like, if they see price, I know 80% that saw CTA, 80% of them have a price objection, which can be combated. Now, we didn't have the financing solutions when I did this, like this, this immediately now would be routed to sales team and MayaWorks and like finance, right? But you can see like that was an email sequence where I had to attempt to tell someone or basically make this argument that it was worth it, like, and frame it around the idea that the price itself was worth it versus they didn't see the price of which I'm trying to route them back usually to the webinar itself. Man, the routings in this is so crazy. So no-show sequence is different, right? These buckets, these 5 buckets are still essential. Tracking attendees because we want to just tag them. These are historical tracking tags. They route to that bucket no matter what. No-show sequence, attended, saw price, attended, didn't see price, mentored soon. Make sure those are still in your info business if you're running today a webinar. And then eventually again, once people got to these add to carts, they would pull up. Any time that you're in a sequence and you hit a tag like this, you get pulled out of that sequence into now the new sequence. Sequence. So anytime someone added to cart, now they're up here. I could have probably designed this cleaner, but I didn't know how complicated this was gonna get. So you guys can follow me here though. We go from here to here to here. And now they're adding to cart. Basically I gotta check if they're opted in anywhere else in the funnel, because if, if I added them to a cart but they're over in like my Deal Automator product for $49, I'm taking them out of those email sequences because I don't want them getting 5 emails per day. I want them to buy the thing that's in front of them. It's like eat your food in front of you, right? So at that point I'm like, cool, sucked out. Even if sucking them out of other sales automations, you want to make sure that like if they are— if there's a buying signal, you're taking them out of every other email marketing sequence, at least temporarily, and put them into yours. All right. So we have a duplicate web form sequence. Forget why I had to do that. Probably some sort of redundancy issue. And then from there, if they abandoned after a certain amount of time, time delay, these These are all Decision Diamonds, abandon sequence, double check that they're removed. Oh yeah, double check they're a Mentored Student, custom ordering form. There's a bunch going on here and you can see all these different sales routing sequences. Now, is it an affiliate sale? Is it an RFI sale? Is it a decline sequence sale? Is it a Salesforce sequence? Holy crap, things have gotten so much easier now in marketing automation. But this is still pretty good design. Like, if you guys don't have a big info business with a big sales floor, you don't have to worry about this layer of complexity back here. But we were working leads for different affiliate partners. So like, we had someone who understood if they came in from this source, they wanted to be the one, the sales rep on the phone when it came time to this. So I had to route them different sales force. So imagine different calendar pages, a whole bunch of different sorts. So this today, I'll leave it there. You guys can kind of see the complexity. But there's so much money being left in your email automation. And I learned that from Clever. I learned how to be so disciplined and thorough with this stuff that it carried over to me. And it's part of the reason why when I recommend people start, I'm like, let's just start with a simple 5-step funnel because it's barely simple under the surface. And if you have more than a couple products, it ends up looking like this if you want to do things well. And I always want to do things well. Alright guys, a while ago— I'll give you one more example on the acquisition side too because I know email automation is kind of like boring and complex to a lot of people even though it makes you a lot of money. At Clever, I was forced to write some of my most viral ads. And by forced, I mean I had the opportunity to write write some of my most viral ads because A, Cody was awesome to work with and he always wanted to push the envelope in a way that I hadn't had before of anyone that wanted to work with me. So of like when I look at the most viral ads that I've either like co-wrote or ghostwrote completely, I see that like Cody has 1, 2, 3, 3 of the 6, 3 of the 6 most viral ads I wrote in this era and including this one with Ryan O'Donnell which was on my last week of Clever Investor. Started with the hook, who thinks I'll crash with no hands, 49 seconds with my hands off the wheel while like doing a real estate deal. Something like that was the lead-in. I mean, it was Cody self-driving, trying to do a deal as he was self-driving his Tesla. So like we were like combining stunts back before like YouTube really like took this to the next level. We were doing almost like MrBeast style like videos with Cody while making a business focus too. And that one was, that one I'll key in on because I think there's actually a good lesson of why this ad worked. We wrote— I have a whole video, 20-minute video, which may— if my team wants to link it right here, we can link it right here— of me actually writing this from scratch. And you'll see like the process. This ad, like much like a really good Billboard hit song, I've had hours— I've spent hours writing like one great ad. And then I've had ones where it's like flow state with someone where we write in about 20 minutes. And this was the case for this one. It just came out about 20 minutes. We had 20 different hooks and I was like, oh, that one. And we were both like laughing about it, how funny it would be. I knew how it would play in the feed. I knew people would be pissed off that he was doing a real estate deal while like risking his life and the life of other people around. And the Tesla self-driving car was just like— he had one of the first Model S's, so like people weren't used to it yet. So like it had even that— it has that like Waymo factor now where people are like, that freaking robot car is dangerous for the streets. People are saying that about Tesla at this time. So I knew it would play well. It did. And like He was just smiling and he was like looking at the camera. We were filming him with him not looking at the road, with holding a check that he just made on his real estate deal. So like visceral first frame, really, really good. You can see like just the emotions. It was emotional. It garnered an angry or negative reaction to the user, yet he had the opposite, or what I call the inverse emotional reaction, which is smiling and happy, right? Opposite of something like angry about that. And it had authority. It brought Tesla into the mix too. There was a lot of good elements in that hook that made it work. So you guys just have to think about like, what would be— here's the framework— what is controversial right now? How can I leverage it? Like, doing it in the Cybertruck now wouldn't be the same. People would be like, I've seen people drive without self-driving cars. I've seen people in the news and they get home safe. At the time, no one knew. So what's, what's controversial? Right now that I could do? And how could I take the opposite stance in there, the hook, and then actually tie it and make it work and relevant to my thing? Because if I had just done like, watch me in my new self-driving car, then it just looks like a lifestyle flex, right? And then it looks like you don't care about people's safety and you're smiling. But if I can equate the inverse emotional reaction to the fact that he just did a real estate deal and he's almost like naive to like the controversy— and that's a lot of times what we did with Cody is just like, we knew like we were gonna piss people off, but only about 50%, and then there would be like a lesson that he would tell and bring it back into something that he was actually happy about. So that's the formula, is like try to flip the emotion that you know people are gonna have and express the opposite emotion in the hook and then tie it into your actual business. So if you do that, things can go super viral. That one, in addition to just the more straightforward— like, that's, that's the reason why that one went way more viral than this one, which is one of my best ads. Was just more straightforward, straight brow, which is not showing you this $18,000 in check to brag. I just got to the bank, that's why I'm shooting this video. I just thought I'd, you know, shoot this, you know, because I just cashed it in, made $18K, so it's relevant for me to do now. Just talking head, like straightforward kind of nonchalant type video. There's nothing inherently like viral or shareable about that as opposed to the other one, which there was. Same thing with this. This one actually arguably, yeah, more likes, and more shares in this one. Ever found something at a garage sale for way cheaper than it should be? Well, I— and I think the hook was something like that— well, the same secret I use for like doing stuff at garage sales is the same reason I own a Huracán or something and some other car, BMW something something, or a Rolls-Royce Ghost. I like flexed a bunch of cars. I think that's probably what made it shareable to hear was that, oh, like, hey, you know that skill set of you like to go to garage sales and flip stuff, kind of like Gary Vee was getting hot doing this at the time. Well, it was a false lead because like the lesson ended up not being like, I flipped Huracán at a garage sale. It's just like the same skill that he learned at these garage sales helped him negotiate his cars and then it parlayed into a real estate opportunity. So stuff like that, again, hijacking like a narrative or really like that one wasn't controversial. It was more like, whoa, this can't be that easy. This seems too good to be true. But he's saying that if I like it or enjoy this one thing that I do anyway, that I could use it to parlay or get like much better outcome for myself, right? Sweet, I'll end there, but I'll just say that yeah, some of the best ads from this era, if you study Clever Investor ads, I still think they're quite innovative for even now, 10 years later when I'm looking at these, I'm like, yeah, some of these would still like crush. So cool, and that's the rundown of how you make a $16 million info business. Strong acquisition and paid traffic strategy, really robust marketing automation so that no revenue slips through the cracks. Hey guys, second case study. Here's what I learned and just one or two growth lessons you can take on my journey from growing Consulting.com from zero to $26 million. Here's how we did it. So this canvas, I'm gonna skip through a big chunk of this, but one of the strategies that I found like really unique is that we were coming to a place, space where it was crowded, and both me and Sam were I think 26 at the time, so we're young and had quote-unquote, you know, the perception was no You guys have no authority to be teaching people how to grow businesses at the level that you're at or like the age that you're at at the time. Which we both thought was lame. Ah, there is always a lot I can learn from younger operators. And nowadays I'm seeing like teenage super operators like growing 8-figure businesses, like selling, doing stuff that like older people could never. So if anything, it's gotten even crazier in the last 10 years, to be honest. We're like days away from a 12-year-old becoming a billionaire, I swear. Maybe it's already happened, I don't know. All right, case study 2, Consulting.com, Lean Canvas. I'm gonna focus on 1 or 2, I think, unique growth lessons from this era that people probably don't know. Everyone knows about the webinar funnel, which I won't focus on here, that me and Sam invented to sell this offer. Everyone knows about the 5-step VSL-to-call funnel, which I'll demonstrate kind of some nuances in later case studies. But what a lot of people don't know is the JV hijacking strategy that pretty much like 8 or not 8, but made us 50% of our revenue the first year we did consulting. So there were a lot of existing alternatives in the, I help coach, I help coaches teach coaching kind of space, or like I help gurus make, you know, become richer gurus. It's a hard space to be in. And at the time, big players in our space were Frank Kern, Tai Lopez, certainly Dan Henry too, adjacent to us, and a few others, Ryan Dice, a digital marketer. I'm trying to think of Russ Ruffino. A few others. So the space was crowded. And the way we kind of looked at us, we like mapped it all out on this index and we're like, cool, we sit here, right? But what a lot of people don't realize is it might look like we had competition, but— and we did, right? People were selling a service similar to us. It's like, I help service providers scale or get, you know, stop trading time for money and help them scale. But what they don't realize is you can actually just hijack that traffic and take it for yourself. And there's two ways that we did that. First, the friendly way, the more friendly way. We turn competition into JV and affiliates. So a lot of times you're teaching these nuanced scaling systems when you're in that space. So it's like, oh, I help creators scale. And they're like, well, I help creators scale too, so therefore I can't teach your product. No, you guys should really look at this space as friendly and collaborative as you possibly can. The only time people aren't JV partners when it makes sense is when ego gets in the way. And it's like, my thing is better than yours. Well, that may be true, like objectively, but like by what objection? Does it help them get like there faster? If I went through both of your trainings, would I not get an extra like trick in my bag? Because if the answer is yes, then it's a JV opportunity, right? So like I reached out and Tai Lopez accounted for the first year of Consulting.com, I think half of our revenue was like $8 million came I could source from Tai Lopez. Then the second year, unfortunately, Tai made his own product because he saw how much he was promoting of us. He was like, "Man, this affiliate check that I'm getting would be a lot better if I got to keep both halves of it." And typically people like this, we'd cut for promoting our webinar 50%. So I wanna say like for, if he did $8 million in sales for us, yeah, he would've got cut like $4 million check. That was about half the next year. So try to start there. It's like find the people in your space, especially the ones who are bigger. And if you can't get them to promote just one, like, them to you, offer a cross-swap. And a lot of times what I tell people is if the size of your list is not as big, offer to do a hit for hit at the same list size. So it's like, okay, cool, you got a million person email list, we only got 100,000. How about you send to just a segment of 100,000 on your list, we'll send to 100,000, right? That's a great way to get into this. And there's always a way to frame it. I tell people too, like, you can even take, um, as a JV, a neutral or negative framing of the promo too. So it's If I were to come and Tai was like, I don't know about promoting that, it seems kind of like a scam. I'd be like, cool, say that. Send the email with the affiliate link. Just be like, hey guys, Sam has turned 3,000 people, like has made 3,000 people a ton of money. In fact, he's made 12 millionaires. I don't know how he's doing it. It seems like kind of a scam, but I'd be amiss not to tell you to go check it out and make your own decision. That's neutral, right? Negative would be like, this dude is a scam. Like I've looked into it and I'm like, sweet, send the email too. Like, I'll take that. I'll be like, it is a scam. But again, like, I believe in free will and the fact that you guys are gonna see these ads. So I'd rather at least you like see it from me and let you know that I agree with this point, this point, this point. But like when he says that, you know, lumpy mail and reaching out to people with direct mail isn't illegal, like, it is illegal. So just like take all of the good stuff that he says and remember that that's illegal. Don't do that. Here's the link, watch his webinar, just discount that. Negative promo, right? But there's always a way, is what I would say. It's just like, call out the stuff you don't agree with. Like, you can take a negative-leaning promo and still promote someone. And I honestly think it's kind of someone's duty to do that, because a lot of times people get tricked into doing this like positive promo of someone that they know is like kind of a good person, and they like, they like him behind closed doors for a certain thing, but then they get the affiliate copy and they just have to read it verbatim and it doesn't feel right to them. Just do a negative promo. Or neutral, whatever you prefer. So we did that and like I said, Anthony, you can see the people I highlighted that I reached out to. So some of those people promoted it like verbatim and they just like one-way promo. But the other thing that we did, so you can see like level 1 is turn those people into JVs and affiliates, that's at a 50% commission ratio. But then also, it kind of a slight indirect way is like if they don't want to promote it, I'll just offer some of their students and turn them into referral partners, especially the ones that are also in our program. So simple survey that you can run is, hey, before you found X course, our community, before you found Consulting Accelerator, who else had you bought a course from? List them out, all those students, and then I turn those students into referral partners, give them 25% commission, and then guess what they do? Not usually they don't go into their communities and promote, although certainly I liked when that happened, but they talk to the other people they know in their other communities. Like when someone's like, what do you think about Sam Ovens? They're like, oh, I love him, he's in our program. By the way, here's my referral. Referral link. So now you've Trojan-horsed your way into that community by just giving your key students who have, or like, you know, the course coursees who buy everything, just a referral commission. So a lot of people don't think to do this, and if they have thought to like start a referral program, they've never thought about like, where are these other people at? How can I arm them with the resources they need to fight for me in like external battlegrounds, right? So that is 25% for the student, worked really well for us. 25% off the total price. So that was key. And like that specific hack, like some for me, some for them, really accelerated. And we never undercut our students until I left, and then there was a Black Friday promo where they got undercut. Shout out, I don't know who made that decision, but that wasn't the intention. Like when I signed people up, it was like, we'll never undercut this price. You can give the best possible price if you are a student. Like we, like even on a webinar, we'll still sell Accelerator for, I think at the time it was $1,999. And I was like, and you can give it for basically, you know, $1,500. So that dynamic, I mean, it doesn't have to be 25 and 25, but it's just like you get a little bit of something for the student and you get to give them the best deal. That's the psychological idea behind why that worked. Third phase, phase 3, Operation Octopus. Something I don't think I've ever talked about publicly before. So we used Operation Octopus on the paid traffic side. Now, like at this point, let's back up. Actually, we have turn your competition into JVN affiliates, turn our students into referral partners, especially the ones in our competition's Facebook groups. And then we use Operation Octopus to target the competition's audience. Now, we did this with both keywords on YouTube with specific ads and Facebook interests if they had them. Something like at the time Russell Brunson or Ryan Deiss, we could target those specifically on Facebook and then we could keyword target those with YouTube. YouTube and search and whatever else. And the nuance to doing that, it usually— like, you've seen people do this, you've seen people bid on branded keywords normally on search. That's like the most overt combative way to do it, and usually the most overt combative way to copy. Like, the copy would be like, don't buy consulting.com, buy Frank Kern instead. Like, that's like directly this us versus them type positioning. Operation Octopus was a bit more sly in the fact that we ended up buying, we looked at the 100 closest affinities to that survey question that I asked, like, who else in this community do you buy from? And we just thought, let's just order 100 books of the, like, the things that these people promote. So we had like Marie Forleo's book, we had Ryan Deiss's book, we had Frank Kern's, we just went on an Amazon book buying spree and we just held those books up in the creatives. It worked really, really well. And the framing that we used was again kind of what I talked about, usually neutral framing. Because a lot of them we really respected. There was no one that we wanted really beef with. So we weren't trying to be like, Frank Kern sucks, this book was a pile of trash, throw it on the ground, like buy this instead. Usually what I would do is I would highlight things for Sam in the book or just earmark pages that we agreed with already. And then he would be able to open it up, tell a lesson. So I would take a book, if I had to demo this, I'd be like, so I was reading Frank Kern's like seminal book, How to Be a Guru here, and I really agree with the part where he said You don't have to pretend to be anyone else other than yourself. I agree with that, but here's like my little spin that I would tell you guys is if you don't like who you currently are yourself, then why do you want to be yourself? You have to create a new character and design it. I teach that in my course where we go over how to vision board basically who you want to be, who you want to become, and then become that character in addition to selling your service and scaling to 10 figures. If that's something you're interested, click the link below, sign up for my free webinar. You guys kind of see the nuance there? Which is instead of taking combative, like, hey, it's, you know, we're better than this, just find something that you agree with. Like, value bonding is the second most powerful thing that you can do other than just straight, like, villain bonding. And a lot of times, like, you got to think most people in this space are on top for a reason. It's because people like them. Like, when people are like, I hate Grant Cardone, I'm like, I bet you don't. I bet you follow him. Like, and if you follow him, I bet you like something that he says, right? So we can all agree that usually the people on top have something good to say. It's just you might not agree with like their character, what they did with their money, like one little thing about them, but I bet you like them, but you like what they stand for in some aspect. So find that aspect, use it to bond with your audience and use it to capture your audience market. That, besides like dope advertising and a dope webinar funnel, is how we scaled Consulting.com so quickly to $26 million. Hey guys, case study number 3, the very first brand I ever published, Astro Flipping. I'm going to go over our '22 marketing plan, which is the year we did roughly $19 million for this brand. It was our first brand and kind of the growth trajectory, just so you're aware, is we did $3.9 million the first year off of just a VSL call funnel. By this point, I want to show you an example where we've had an attachment funnel to the VSL call funnel. So you'll see in this example when we get into the funnel flows and our paid ad mix, You'll get to see the real numbers of an info business at scale doing $20 million a year roughly. And you'll get to see the, I think only the 3 core funnels that we had that got it to that point and the 2 core channels in addition to some auxiliary channels. So a lot of times people are like, you gotta be like, what are you doing? TikTok, this, that, and the other. I'm like, no, we're really still focused. It's pretty simple. Even at $20 million, it's just a few extra funnels and a few extra channels, but there's nothing that complicated. And a lot of times we've gotten to $10 million just off of one funnel before we had to really kind of, you know, figure out what that next growth mechanism was going to be. So without further ado, let's jump into the deck here. You'll see here the real numbers, which again, team, blur out anything that I share that's maybe sensitive in here. But I think our top line I can share, $18.159 million on the year. That was our goal. Where we actually landed was slightly over goal, like $18.2 or $18.3. And I'll show some verification of that here. Astro Flipping Lean Canvas Model. At this point, if you have an 8-figure brand, you should have a really good idea of basically product market fit. That's what Lean Canvas is for. I do this on day 1, and then it gets more robust every year. So you'll see in 2022, actually, our director of marketing, Caleb, prepared for this, this for me, and I review it with him and we make tweaks and adjustments. We usually do something like this in January of 2022 and then compare it in December of 2022 and then go from there. Right, make it better every year. So just know that like the first version of this plan, the first year was something like 9 pages long, 9 slides. Now it's like 80-something a couple years later when we're doing $20 million. And it really just goes over what's our marketing acquisition strategy gonna be for this year. How are we gonna do more than we did last year? Right, so we have the problems, we have the existing alternatives, our competitor courses at the time, our cost structure, which is low. Like anytime you're selling info, you're basically selling air, like as far as cost of goods sold. The actual, like, you guys can see the actual cost here. Third-party cloud systems and tech, office space, payroll, ad spend. That's, that's pretty much your cost structure. Solution, you can see here our USP: AstroFlipping helps struggling wholesalers gain momentum by turning one flip into multiple deals. That was novel at the time. Some people might be teaching a similar method, but a lot of times deals or flips, there's like a transactional method that you learn of just like, cool, you don't end up doing multiple deals with one partner, which Jamil and Josiah famously did one deal turned into 99 deals. That person's probably way more than that, but at the time I was like, oh, that's, that's cool. So you've done 99 flips with just this one partner. Yeah, very, very rare in real estate. So that became our USP, or our differentiation point, unfair advantage. This point now, we had a wholesaling operation, or a wholesaling franchise operation that was national. So we were in not every state, but I want to say like 26 states at the time. We were flipping houses, not just Arizona, which gave us like— not a lot of people have a methodology. To give you an example, like Illinois, wholesaling is illegal. You have to do a double close instead of assigning the contract. So a lot of times you get yourself in trouble where people are like, that works in your state, but that won't work here. So we had a methodology that was about as like broad and comprehensive where one deal turned into 99, right? Very relational type method. So really good offer. Still love this offer. Still, a lot of people don't know because Payson and Sub2 are our biggest brand. But this offer was, I think, had even a higher degree of student success. It was an easier, like, first method to grasp and it relied on relationships as opposed to learning a bunch of complex creative financing stuff, which we'll cover in our next case study. So you guys can see that that's the offer itself. A deck like this, you guys should just copy this format. I might anonymize this and give it away. You can see the USP here, our customers. We had at that point get into avatars and something about avatars that I'm going to call out here. Is that it's really important that you just don't demographically profile your audience because to me you always want more market. So it's like, well, is this methodology truly not gonna work if you're 40 versus 50 years old? Does it truly not work if you're white versus black? No, like the answer is like never demographics. So just because you are getting a certain demographic doesn't mean that has to be the case. So we like to think in psychographics and I encourage you to think in psychos too.. And the things that you want to key on specifically are what are their virtues, what are the values that this community stands for, because that's really who you're attracting and pulling people into. If you start to expand target market expansion, what you'll find is that, you know, like let's call it white Americans who are like pro-Donald Trump and white Americans who are 40 years old, same demographic, who are pro-Joe Biden, vastly different people. And it has a lot to do with their virtues and more so than anything else, their virtues and their heroes. Typically are the ones that are going to inform. And with a community, whatever the tin of it is, you don't want to dilute that. You don't want to dilute virtues and the values that you stand for, because in the community, if it doesn't stand for anything, it stands for nothing, right? But the vices end up being, even though that's a psychographic, very similar and related to demographics in some key. But it's, it's good just to, you know, detach demographics altogether, focus on what symbols do they want in their life, what matters to them, the virtues that they have, the vices that they have collectively, their heroes. If you just do those alone, that's a way better profile. And I, like, I will know how to write ads 10 times more effective if you give me that, as opposed to my demographic is 23-year-old college students who just graduated. Doesn't tell me much at all. Gives me a life event that I can reference. That's it. So cool. That's that. Keep going through. But we certainly do do some, you know, other deeper avatar, understanding some funnel visitor demographics too. Like I said, it does inform life events or shared experience that you're— Facebook and Instagram together, usually the meta ecosystem, ads ecosystem, Google Ads ecosystem, a little bit of TikTok sprinkled in at the time. That was 2022. We were pretty early there. So as far as like things have changed now as far as performance, but this is the metrics we're looking at. A lot of people are still like, they would consider this cost per call like expensive, $246 cost per call for Astro. How were we making that work? The answer is like lead quality can vary. If you give me, you know, a $200 cost per call means nothing to me in a vacuum. It could be that your funnel is doing horrible. It could be this ripping, like, I don't know, because I don't know the lead quality and the intent of the people that I'm getting. And I don't know the close rate. Like if you're telling me I'm getting $200 booked calls, but they close 100% of the time. Yeah. And I sell a $2,000 product. That means I'm ripping $1,800 per sale or per lead, right? So that is a really good economics. If you give me $100 book calls that only close 5% of the time, I'm taking the alternative. Give me the $200 book calls, right? And that's an obvious example, but it plays out like that a lot of times. So you got to be careful just because like you see this versus this and see like our cost on the front end leads actually pretty similar. Interesting. At that point, our frequency was a little bit higher. We started on Facebook, moved into Google. As far as the channel evolution, And TikTok was so new, we just said TBD as far as metrics because we were just planning on expanding into TikTok to get to 19 million, but we hadn't added it yet. We got to 8 figures with just these 2 channels being the primary. See paid channel performance there. Paid channel allocations— this is super important that a lot of people screw up. In fact, almost no one does this. You guys should start doing this. Allocate or budget ahead of time how much you're going to spend on Facebook versus YouTube because let's just Let's play this scenario out where you have two media buyers and you tell them to scale, but you only got 100 calendar slots per day to fill. And your Facebook media buyer comes to you at noon, he's like, "I scaled and I filled all the calendar slots." And I go, "Great, did you tell the Google media buyer that?" Because he's still spending money wasted into the ether, right? Or he's filling up tomorrow's calendar slots that aren't as good as today's. So you gotta get those people coordinated and you gotta tell them, okay, We're gonna get 100 calls per day. Facebook, you owe me 50 a day. Give me no more than 50 a day. YouTube, you owe me 50 a day. Give me no more than 50 a day. Fight on quality of leads and cost and the ROAS of those 50 leads. Don't try to like fill the whole calendar. That is especially relevant for anyone who has a VSL call funnel because there is an actual constraint, which is the sales reps' calendars. Same rules though still apply even if it's D2C e-commerce. You don't want to overscale. So Just because Facebook can double spend and get you more customers today doesn't mean it's wise to do so. Like, you might be overshooting your goal, and the problem with hitting your goal like 3 months into the year is that usually the goal was set on the market capture and demand of the market. So it could just be like, cool, frequency, or the amount of times people have seen the ads. Great news, we like hit our goal for Facebook, but it came at the cost of like everyone hates us and everyone's seen our ads 6 times. And now they're not gonna work for the rest of the year. So it's like, to what effect? And our efficiency got worse because instead of getting like this nice even $100 cost per purchase, we jumped up to $200 cost per purchase. So now we made less money, people hate us, you guys get the idea. So it's important that you set goals based off of your market potential, not just like out of thin air. I'm all for aspirational goals of just like, let's scale this how to become a dog trainer offer to $10 billion a year, but does the market like actually support that or is it truly a pipe dream? Do you have to create and manufacture demand in order for you to hit your goal? If so, it's gonna be vastly harder to do, right? Cool, that's acquisition. So we were, as you guys can see though, that's pretty good. When you, when on average we got to like $20 million a year, it's 8 figures a year, like when on average people hadn't seen our ad more than 1 time, 1.5 times, 1.2 times. Pretty dang good, right? We have a lot more room that we can scale. That's the cool thing about real estate is we're now seeing it with Pace is that like it supports $60-80 million a year on one offer. So that's the channel mix of an 8-figure business. Um, we were going to get into organic and SEO. We really haven't, save for YouTube organic and SEO. And then there's some like intent or answer-based SEO, um, Cora that was starting to emerge that we tackled too. But really like pretty low mix. We had ideas to bring affiliates into the mix this year, but really— and you can see the quarterly targets— we did have a little bit. It was only 5% of our expected revenue was in affiliates though as a channel. Into the funnels, people are like, what kind of crazy funnels were you running? This was our— still our top performer. This got us 8 figures. VSL call funnel. You guys can see what these inputs— Facebook ads, these channels that we just said, we were 100% paid traffic dependent at this point, still got to 8 figures. So if you're saying that ads don't work, it's just not working for you. That's kind of how I feel, because they're working for us and several others in this space still to this day, even though the market's shifted, a lot of things have changed. Still, still are we getting this efficiency. So 3.5% from lead to sale conversion, very simple funnel though on the surface. And at this point we've just added this email drip and we weren't even doing like any crazy text drips or like slide-out voicemails or ringless voicemail. We weren't doing blue send message, blue bubble, we're doing anything. And you can see 25% of people converted on that landing page, 23 from BSL to bookie page, 58 from book to survey, 75% completed the survey and went to the pre-call. Then from there, sales rep call close, right? And that's the whole funnel. By that point, the second funnel that we added on And it's not even really a second funnel, was just a launch kit. This was almost a downsell funnel that existed within, if I remember right, this email sequence. Eventually it just, yeah, how cool was a hot apply? But yeah, like for the most part, this wasn't, this was run like via retargeting ads. So like people that went through this funnel didn't make it through this linear, they got retargeted or email dripped in some like email broadcast with this second funnel. Super easy though. Low ticket offer, sales page, checkout page, success page. This we had ended up ditching after a few years. It worked for a while though, and it was our go-to low ticket. This funnel Mastermind then was the ascension funnel. So it wasn't like we were running 3 low ends. It was really like this first mid-ticket, add in the low ticket, add in Mastermind. Sometimes we do this in different order. A lot of times I go from mid-ticket to a Mastermind ascension because that just increases your LTV, and then I go back down and scoop up the low tickets and add a setter team and then have a setter closer motion. Hope that makes sense. Watch that again if it doesn't. But really, it starts at the mid-ticket, only inbound closers. Add in a mastermind ascension. You can still have that closing team ascend and call back, or a CSM team if you want to get fancy, ascend those to a mastermind, and then add the setter closer model. You don't need setter closers from like day one. It's much too, like, too much sales work. You don't need a media buyer into a CRO funnel expert into you know, a webinar guy into a setter, into a closer before a sale happens. That's just like so much human ops complication. Like a lot of people see our setter and closer teams and I'm all for if you want to deal with the headaches of having a set close motion from day one, go, go, great for it, you know, go for it. I'm happy to support. You are building your org for like 8 to 9 figure scale for sure. That's going to happen at some point, but you don't need them from day one. You can have your like setters and closers to me are like the same person. Like your setter should be able to close, your closer should be to set. They set themselves a lot of times in the early days. So that's the funnel. And then fourth, this has become now a staple in our kind of thing. We ditched the low ticket, like third product, this one. And this is really my preference, is like we're ebook or lead magnet funnel. So we like go free on the low end, and then setter, setter calls it mid-ticket, which is one call close, right to closer, and mastermind ascension. That's pretty much the staple of all of our 8-figure brands that we've got there. Credit Stacking scaled that way, Sub2 scaled that way, Astro scaled scaled that way. Even if you think of Consulting.com and the funnels I did before, were 3 product kind of low-ticket, mid-ticket, high-ticket product ecosystems. Nothing ever had more than 4 products that I've ever touched. So you don't need to go wide on product creation. A lot of people screw that up too early. And to me, it's like you don't need multiple funnels to sell the same product. Just run the funnel that's doing the best. You don't need a challenge funnel and a book funnel and an event funnel that all sell like the same mid-ticket offer. You don't need that to start. You just need to choose the one that you're the best at and the one that I'm the best at in teaching people is the VSL call funnel. There is so many different reasons why I believe that's still the best funnel to launch. Like the quick version of it is there's a lot of room for error still with paid media and you get a ton of like data on the phone and you can take the calls themselves, learn a lot about your product, iterate fast. There's a lot of good stuff. So hopefully this was helpful. You guys got to see behind an 8-figure VSL call funnel led business with just really a couple of funnels, couple channels, and that's really all it takes. That's it for this case study. Let's get into the next one. All right, guys, last case study for now. This is the tale of how we did $1 million a month for the first month at sub-2. I don't tell this one a lot. Like, sub-2, as you guys can see here on slides, went to 0 to 40 in, uh, in 3 years. Fastest I've ever done that personally, that mark. But the first month was pretty magical too that we don't talk a lot about, and it had to do with just like this little-known strategy in Facebook groups that we constructed, which was just basically parlay the influence that Pace had think back in the day, it's 2020, this group has less than 5,000 members. How do you extract a micro influence that you have in a Facebook group? And more importantly, if you don't have any influence at all, how could you partner with someone who does have a micro community that really loves them like Pace did in a Facebook group and get them onto a floor? So the short version of it is, is find group, find group that loves expert, get that expert to do a VSL call funnel. And pair it with a sales team, do $1 million a month. Sounds simple, right? Kind of. So I'll get into that, the funnel that we actually use, and it's one of my favorite funnels that I call now a waitlist style VSL funnel. I'm gonna bring this up. But the short idea of it is, is that Pace told me once upon a time he had a ride-along waitlist. He had this Google Sheet where like similar to what he just did today, and I know you guys can't see it, but he had a few students just come to the office who I think are just doing basically a ride-along with him. They're just gonna see what he does for the day. And it used to be he had a Toyota Camry and he had 3 other seats in it. And he's like, well, I'm gonna go do seller, like, I'm gonna go door knock sellers today. I might as well just find someone randomly who wanted to learn this from my Google spreadsheet and take them with me so they can learn. Mind you, he was doing that without monetizing. That's how I knew we found a unicorn. I was like, as soon as he told me that fact, I was like, wait, wait, wait, wait, wait, you have 800, I think it was like 800 people on this Google Sheet that want to learn how you do your specific breed of real estate deals, and you're just not selling that to them, and you're taking strangers in your car. He's like, yeah, I have them. Like, sometimes I do a lottery system where I tell them to all to come with me to Circle K, and the first 3 people to get in my car get to go. I was like, bro, okay, cool, funnel. Like, we got this. So what we ended up doing, structuring this— and Pace did have like some things that make him Pace. Like, he One took this VSL that I first did for him. But if we put in sub 2 VSL, like, you guys can take this general concept and use it yourself. Man, Wistia, why'd you change? Why'd you change the way you look in here? All right, break. So this was the simplest, one of the simplest funnels we've ever launched was just landing page, paste VSL, and it was a waitlist style VSL, which was Hey guys, I have a lot of people, I do these ride-alongs, and if you book a call and talk with my team, what I'm gonna do is show you how I can fast-pass you and you can get a behind-the-scenes look of exactly how I do this business without having to wait 800 people. And if you want to add your name to that waitlist and wait a couple years at this point, by all means. And then I dropped the waitlist link below it, add your name to the waitlist, or I can fast-pass you. It was basically the idea of a Disney FastPass funnel, just deployed with a VSL where there's two options, fast-pass line or no. Fast pass line, and the fast pass just ended up with an application and sales call to the team. And it didn't actually, like, we used very careful language, it didn't guarantee that everyone that we sold got a ride-along with Pace. However, we did bring them to the front of the line, so like when it was time to do a ride-along, those students got preferred access to Pace and to do those ride-alongs. So super easy thing is like prioritize access. If there's already demand for you in a micro community, Like I said, he had less than 5,000 people when we did this. It led to this big swell of effect that people wanted to skip the line because they actually legitimately knew a lot of those 800 people we sold to because they're like, you're right. He does a ride-along like maybe once a week or twice a week. And then I was like, you drag out, you do the math for him and email follow-up. You're like, okay, yeah, he does 800 people. Let's say he does 2 a week and he's like super generous with his time. That's 100 people he's gonna get through. You're looking at 8 years before you get to learn what he's doing right now to make X amount of money, to take these leads that other wholesalers are throwing away and actually turn them into deals. Is that something you would want to fast pass? Is $8,000 essentially on the phones, you know, worth 8 years of your life? And the answer is yes, right? It would be worth it to shortcut my learning of this for, you know, 8 years. So who knows if I'm ever going to get called on this list, And that's essentially how the funnel works. So you can see, like, Pace did this live too, his VSL, super cool. You can see he walked in from a ride-along, so we framed it, which I don't think has ever been done before. I'm gonna bring this back to the beginning so you guys can see on second one. Guys, we are heading over to my Mesa office right now. We're actually about to pull up. We've got 8 people waiting for us to do case studies, live cold calls, and then after that, we're gonna go meet with 3 sellers today to hopefully buy some houses. So I just filmed it in his natural environment. And maybe a bigger lesson here before I end this little part is like micro community, but maybe working with any creator, this is a big key thing, is I had a slide deck for Pace to do for this VSL. Like, he never did the VSL 1.0 deck. And like, a big running joke I think at this company is like, Pace didn't do the thing that I had written for him. Yeah, a lot of times, like, I picked up on that right away. Like, he's not going to be the presentation over slides guy. We're going to set this up in an environment he's familiar with. He was already doing ride-alongs. I'm going to have him come like he's doing a ride-along. We'll shoot it live in one take and then he'll take someone. It was probably the first time someone has ever come to a live VSL recording where someone one-taked it and then took someone away on like on a ride-along. So like this will always forever live in my heart. I've never seen anyone do it since. Super fun way to launch a funnel where it's just like you do it in one take, you have something the next day that's ready to launch. There was no post-editing. There's maybe 1 or 2 stitches on this whole entire thing. Like the gap, I think, yeah, 1 or 2 cuts, that's it. And they were just like jump cuts. So to this day, the quickest, simplest, easy way to launch, find someone with Facebook groups, find someone with micro-influence, shoot a one-take VSL like this, do it in their own environment, make $1 million a month. All right, sweet guys. This is the last one. This is the exit verification process. I figured I'd hot seat myself and do this. I just wanna show you guys the whole portfolio income. And really this isn't everything. You guys can see right now, and just so you guys know, I'll give you a hard refresh here too on this screen so that you guys know I'm not just joshing with you and Photoshopping the numbers. You can see that beautiful refresh right here. You can see this is all live on our dashboards. This is the money that comes in through one of our 30 bank accounts for the whole portfolio. And really, actually, we're missing a few things. This sums up a good chunk of our brands, but not everything. You can see Sub2 is in here, Gator is in here, Credit Stacking Astro, No Money Down Business. Zero, but— or zero down business rather, a bunch of other stuff. So you can see that we did on this date range the last 30, like you can see right up here in the corner, it's Friday, April 3rd. This is the last 365 days in our business, $92.6 million in that last— and in the last year, yeah, last 365. And we can filter down and I can show you too that we still have these 8-figure brands altogether. It's not like I got a bunch of million-dollar brands all adding up to it. We see Sub 2 just by itself, the mid-ticket Sub 2, the 10/8, the 12/8 version did $44.9 million just off of that product in Pace's ecosystem. We can look at other ones too. Just want to prove to you guys that we're actually doing those numbers. And in the last 30 days too, we just had our huge annual event that accounted for, uh, this happens every year where we pitch Owners Club. It only happens one a year. $24 million of that revenue happened in the last just across the whole portfolio. Some in our live event, some across the whole brand portfolio. You can see it jacks up our AOV and our average top line when I do that. But in general, like, these are the numbers, and you can see even in the last 7 days, $3.4 million top line in 7 days, right? So for the month, this month, even without our big event, we're gonna be pacing $12. I think we're on track— not if you annualize this, but if you look at a more extended run rate, we're looking to do about $120 million this year. With our portfolio. So that's just some of it. I don't have much of a case study here as I do like report systems and just verification for you guys. But in our operator mastermind that we throw on, like generally, like I like when people prove this stuff out. I like when we screen share and you guys can actually show what you're doing. And it doesn't have to be numbers. It's not like everyone pulls up their bank accounts and has like this dick measuring contest. It's just like if you're claiming something, whether that you launched an ad or you made a million dollars, like we expect that you're gonna be able to verify that or at least show proof. Someone's like, could you show us that? And you go, no, I can't show you any evidence of that. That's— it's a huge yellow flag to me. Maybe not a red flag, maybe you're under NDA, but if you tell me you're under NDA like 7 times within a conversation, I'm just done. It's just like, cool, then like, go— don't go to masterminds then if you can't share stuff. So in general, guys, that's what to expect like when you come. Real numbers, real case studies, real operators teaching you how to grow and scale these businesses. And If that's not you, then this isn't the room for you. So cheers. Hey guys, what you just watched, what you watched, just me screen share like these numbers again, me refreshing. That's not a performance. That's just what happens when someone who's been inside on a business like this stops being polite and starts being useful. And here's what I want you to understand as I'm going through these dashboard numbers. That I've done this so many times. The process to me is pretty simple. It's not like— it's never easy, truly, it's never easy. But finding the constraint and helping you scale through that and distilling the signal from the noise is not special or unique, but it is maybe unique to me as far as how many times that I've done it. So that's the standard though, is like every serious operator should be able to come in and be able to do what— at least diagnose the things that I diagnose. And I can help you in the areas that you're blind to, but I expect that anyone in this room is able to like understand what their own constraint is. And if they don't and they just know it's like a vague problem and it's roughly in this area of the business, that's fine too. But the excuse shouldn't be anything more than like, "I just haven't had time to look at it. Could like you help me drill down and find this problem?" Of course. But that's the difference is like if you're a serious operator and you're like, "I don't know where the problem is in my business and I've looked everywhere for it," it's not a great sign. Like it's a sign that you need to be in this room and continue your learning, right? So that's a problem that I just don't run into anymore unless it's a 9-figure business constraint that I haven't been into before. And for this room, that's the, that's the level that we're trying to get to and stay at, right? It's not enough to me, like the Syndicate, in order to get to 9 figures. It's like staying there. That's the, that's the, like, that's the honor, I guess, or not even honor. It's a bad word for it. But that's like, that's the standard that I'm trying to uphold is like build these businesses to continue. Build them so they're antifragile and they continue to scale. So every operator who wants to be in this community, whether you're a member of the Syndicate already or you're coming in and you want to carry this Agexa name with you, I want it to mean something. I want it to be like real numbers, you know, no prepared answers. Call it Agexa verified, and it means that you've just sat in this seat before and you've been verified by other people who have also sat in this seat, right? Some things that are important to me that I wrote down here, like I want, I want honesty and I want it to be in public because your name is attached to it. My name is attached to it. Like I'm going to be staking my own reputation on this. And to me, I'm at this point where I don't need to be doing this, but I want to be doing this because if we do this right, we all learn together. We go out our separate ways. We bring back all these tactics that we know are real. We don't have to second-guess like the intentions of the room, which I do in some masterminds where I'm like, okay, I really want to copy that tactic. That guy just said that like he just did this challenge funnel with this type of mechanism and it got him to like $30 million fast. I don't want to have to be like, do I like discount it or dismiss it or like I do at some masterminds. I want everyone in the room to just be like, okay, yeah, that's legit, that's real. So that's something you also want. I would love you in this, right? That's it. That's a GEXO. Sweet. So if you like all this and you are a creator or an operator, especially if you want to scale to 8 figures and sustain it, I would love for you guys to not only subscribe and continue checking out my videos, but also apply for a, like, a spot in the next Agexa Mastermind that we're doing. The syndicate that we're building, like I said, it's full of serious operators who are scaling their businesses, who have been verified by me and others in the room that they're legit. So what that means for you is that you can come in and trust that the tactics that we're teaching and things that we're sharing, like it's very much show and tell. These are things that are real and that you can apply in your business and expect a similar result. Now notice I didn't say same result, because that would be crazy. People have different offers, industries, that and the other. I think you know this, but I'm gonna disclaim it anyway. If you are in the lawn care business and you're seeing someone who's scaled a real estate business to $80 million, that doesn't mean you're gonna run the same funnel, get the same result. But with all that being said, this stuff works and it applies to multiple industries. Otherwise, I wouldn't allow it for it to be taught if it was just a single industry, like, you know, rarity that just is only for them. It's like, oh yeah, like Elon Musk. Grow Tesla by giving government subsidies. It's not going to be like stuff like that. It only works for an industry. So know that we're coming in with tactics that can be shared, will be shared, and are useful for everyone in the room. If that's someone or something you want to be a part of, I'd love to have you apply to be in the Mastermind.