A marketer scaled Facebook ad spend from $800 to $2,000 daily without losing efficiency, then built a five-step funnel (landing page, VSL, schedule page, application, confirmation) that worked across ten-plus brands.
I got in and we were spending about $800 a day on Facebook ads. When I came into the company, he was like, it should be $2,000 and it should be by tomorrow. And I remember thinking, shoot, I got to figure this out really fast. This is the fastest I've ever scaled up to that point. I had never spent that much money in digital advertising before. But yeah, we did it within— I don't know if it was in 24 hours, but within a few days I had it up at $2,000 spending at the same efficiency. And the rest is history. A certain model that includes a 5-step page VSL funnel. VSL to call funnel. If you hear me say anything fancy like that, and that is how I ended up cracking every single brand in our portfolio. Over 10 now have come by primarily starting with just a landing page, VSL, schedule page, application, confirmation page, call, close.
