Nick Fisher explains why his company put Myers-Briggs personality types on its website: the four-letter codes attracted curious visitors. Team members Dakota, Crystal, and Ellie pushed for it. Fisher later removed them because they confused people.
the thing that stood out, which is why Crystal knows is part of my unique method. So why Myers-Briggs profiles are on our website, I want to say because like probably Dakota or someone, or Ellie or whoever was there at the time. Did Ellie predate you? She did, yeah. They might have put it on there and I was like, I don't know if that's going to help guys. That's probably going to weird people out. They just like 4 letters that they don't understand, but it attracts. And it taught me, um, that Just like anything else I do on a marketing funnel, attraction changes with, um, identity labels and symbols that you put on the website. So once you get in though, it's super heavy personality. We just don't have Myers-Briggs on our website.
