Nir Eyal argues for a structured approach to quitting instead of "never quit." Set a specific milestone before you even consider it, keep going if you're still learning, and quit if persistence won't change the outcome. All three conditions must point to quitting.
I don't believe in the saying never quit. No, there is definitely a time when you should quit. And I think that's one of the hardest part about being an entrepreneur is knowing when is the right time to quit. 3 criteria for quitting. Number 1, you need to set a mile marker, meaning that if I'm going to do this thing, this venture, I'm going to adopt this mindset, this new belief, I'm going to try something new. You have to tell yourself upfront, I am not going to quit until I meet that mile marker. So it could be a week, it could be 30 days, it could be 6 months, a year, 5 years. Doesn't matter. Set for yourself, how long will I do this before I even consider giving up? Second is to ask yourself, am I still learning? You know, many people, they see failure as a reason to quit. Failure is not a good reason to quit. Successful people are losers. They fail all the time. But that doesn't necessarily mean you should quit because if you are learning, you need to persist. It's worth it. The third criteria is, does persistence matter? In many, many things, persistence does matter, but it's sometimes persistence doesn't matter. So for example, if you're working at a company with terrible company culture, you're not gonna out persist assist everybody at your workplace. So persistence won't pay. So that might be a good time to quit, but only with those criteria. Did you meet your mile marker? Are you not learning anything anymore? And if persistence doesn't make a difference, that's the criteria to quit, but not before.
Your Beliefs Are Sabotaging You (Here's Why) - Beyond Belief for Athletes with Nir Eyal
