Nir EyalSpeaker on Behavioral Science, NYT Bestselling Author, Former Stanford Lecturer

Anything worth having takes consistent effort #shorts

Name: Anything worth having takes consistent effort #shorts
Uploaded: 2024-05-07T20:27:27+00:00
Duration: 37 s
Channel: Nir Eyal
Description: A short YouTube monologue by Nir Eyal arguing that people seek easy fixes (e.g., ice baths) instead of sustained effort like proper diet and exercise…

7 May 2024 · 1 min

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A short YouTube monologue by Nir Eyal arguing that people seek easy fixes (e.g., ice baths) instead of sustained effort like proper diet and exercise. Eyal frames this as a behavioral-design problem, references his book Indistractable, and gives an anecdote about readers skipping required steps, which explains why interventions fail.

Chapters

Why are we constantly looking for these easy solutions? If I hear about ice baths one more time, I'm going to lose my crap. They're not going to help you shed that tire around your waist, for God's sakes. You got to eat right and exercise for that. But we don't want to hear that. And as a behavioral designer, this is fascinating, right? This is what I do for a living. But it's also really frustrating because, you know, I see this all the time when it comes to distraction with my second book, Indistractable. You know, every once in a while, I'll hear from somebody who says, hey, you know what? Your book didn't work. I said, okay, great. Well, tell me what you did with step one. Oh, you know what, Nir? I forgot that step. I didn't do step one. No problem. Tell me about what happened with step two. Oh, you know what? Actually, I didn't do it. That's why it didn't work. Well, no crap.